Posted on 12/02/2023 10:34:17 AM PST by Morgana
Bud Light has teamed up with NFL legends Peyton Manning and Emmitt Smith in a bid to boost sales following its PR disaster with trans influencer Dylan Mulvaney which saw customers boycott the brand.
The Pro Football Hall of Famers star in a new commercial released ahead of the Super Bowl which kicks off in two months time at Las Vegas' Allegiant Stadium.
The brand remained the official NFL sponsor despite sales plummeting 30 percent amid controversy over its decision to partner with Mulvaney for a campaign.
The influencer, 26, partnered with the beer brand in April for their March Madness NCAA campaign and was sent a personalized can as part of the promotion.
But the backlash caused Bud Light's parent company, Anheuser-Busch, to lose $400million in sales as transphobic fans shunned the brand and others who felt the it did not do enough to defend Mulvaney also boycotted.
heir total US revenue dropped 10.5 percent compared to the year before, forcing its chief US marketing officer to stand down after the beer was knocked off its top spot as the country's bestseller.
Bud Light's new advert sees Manning order a round of beers for the bar before firing them out to patrons, with help from Smith.
In typical quarterback style, Manning drops back and starts passing cans of Bud Light before Smith joins the crowd to call the touchdown.
The campaign also kicks off the chance for fans to win Playoff and Super Bowl tickets by scanning QR codes on their cans.
(Excerpt) Read more at dailymail.co.uk ...
Peyton with a rainbow can?
They really can’t help themselves can they?
Bud Light is a DEAD Brand. Never to be resurrected.
“But the backlash caused Bud Light’s parent company, Anheuser-Busch, to lose $400million in sales as transphobic fans shunned the brand and others who felt the it did not do enough to defend Mulvaney also boycotted.“
These people truly exist in an impenetrable apparently indestructible bubble.
Sorry but there is no possible talking or debate with these people.
They'll have to sell the beer at a loss in order to get their customers back. Then raise the price gradually.
Now Peyton can shove his ball sack in the face of dylan instead of a UT female trainer.
Manning has a net worth in excess of $ 300,000,000.00 and will sell out for any commercial that pays him what he thinks he is worth.
I don't blame him, I just wonder how much is enough?
They will never apologize, because that would mean an implicit admission that there are basically* two genders, thus overturning the corporate scum paradigm of transgenderism promotion. Not to mention all the freaks mobbing corporate headquarters and worse.
*basically, because there are admittedly rare conditions (intersex, androgen insensitivity syndrome (XY female), Kleinfelder’s syndrome (XXY), Turner’s syndrome (X), etc.) that could be considered forms of transgenderism without indulging in the current fad.
“but it’s going to take a while.”
If they picked Eli Manning, there would’ve been no problem with it taking a while. Eli could delay a game at least two or three times every game. He was a real pro at things taking a while. Omaha.
YES!
Nope
Not ever
Your queered the beer and screwed the pooch on this one, calling us all kinds of names and pushed and pushed on us.
If something is a gay product then you have objectified human beings on both sides of the discussion
No one gives a Phuk if you are gay in America, except when you try to force it on us.
Never buying budweiser for your idiotic insistence we conform to your ideal that elevates a minority class above everyone ekse
Your equating a man dressed up as a woman to being a woman or “Woman-lite” is just so much bull shit.
The pushback us coming in woman’s sports and woman’s restrooms everywhere
You are the cultural anomaly
So he should just not do anything? Why stop working just because he has a bunch of money? And remember by the time you get to that kind of wealth you’re really now a company and employing many people. In Manning’s case 2 full fledged companies Peyback his charitable foundation, and Omaha Productions his TV studio. If he quits lots of people are out of work. That whole “how much is enough” thing is pure commie class warfare nonsense.
Queer Beer. No thanks. I don’t even let it into my house.
I don’t there is an ounce of fear in anyone who knows,” male and female He created them.”
And it won’t improve the taste of the seltzer that pretends it’s beer.
They think football fans are stupid.
The jury is out on that....
;-)
I now see Manning and Smith as sodomite supporting homosexuals.
They are no different than if they themselves bent over and engaged in filthy homo sex just like that other “Flip my meat” spokesperson for Heineken beer.
Anyone that supports Bud Light, supports child rape. /spit
they’re relying on people forgetting... which, sadly, eventually they will.
Money works wonders.
I can't speak to light beer, since I have never wanted to try it. In my present medicated condition, however, I can't consume any alcohol, but I have of late been gifting myself Guinness 0, and if anything it has more of the extra stout taste than I remember the original having. But if Maighstir Trasghnéasacha (Gaelic for Mr. Tranny) ever begins to be part of Guinness' marketing strategy, I won't need to be told what to do.
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