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Bud Light teams up with NFL legends Peyton Manning and Emmitt Smith in desperate bid to boost sales after Dylan Mulvaney marketing disaster sparked widespread boycott
Daily Mail UK ^ | December 2, 2023 | Bethan Sexton

Posted on 12/02/2023 10:34:17 AM PST by Morgana

Bud Light has teamed up with NFL legends Peyton Manning and Emmitt Smith in a bid to boost sales following its PR disaster with trans influencer Dylan Mulvaney which saw customers boycott the brand.

The Pro Football Hall of Famers star in a new commercial released ahead of the Super Bowl which kicks off in two months time at Las Vegas' Allegiant Stadium.

The brand remained the official NFL sponsor despite sales plummeting 30 percent amid controversy over its decision to partner with Mulvaney for a campaign.

The influencer, 26, partnered with the beer brand in April for their March Madness NCAA campaign and was sent a personalized can as part of the promotion.

But the backlash caused Bud Light's parent company, Anheuser-Busch, to lose $400million in sales as transphobic fans shunned the brand and others who felt the it did not do enough to defend Mulvaney also boycotted.

heir total US revenue dropped 10.5 percent compared to the year before, forcing its chief US marketing officer to stand down after the beer was knocked off its top spot as the country's bestseller.

Bud Light's new advert sees Manning order a round of beers for the bar before firing them out to patrons, with help from Smith.

In typical quarterback style, Manning drops back and starts passing cans of Bud Light before Smith joins the crowd to call the touchdown.

The campaign also kicks off the chance for fans to win Playoff and Super Bowl tickets by scanning QR codes on their cans.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
KEYWORDS: beer; budlight; faggotswatchnfl; nationalfaggotleague; queerbeer
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To: Morgana

Peyton with a rainbow can?


41 posted on 12/02/2023 11:15:08 AM PST by rktman (Destroy America from within? Check! WTH? Enlisted USN 1967 to end up with this💩? 🚫💉! 🇮🇱👍!)
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To: Morgana

They really can’t help themselves can they?


42 posted on 12/02/2023 11:17:03 AM PST by jimbug
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To: Morgana

Bud Light is a DEAD Brand. Never to be resurrected.


43 posted on 12/02/2023 11:17:30 AM PST by Carriage Hill (A society grows great when old men plant trees, in whose shade they know they will never sit.)
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To: Morgana

“But the backlash caused Bud Light’s parent company, Anheuser-Busch, to lose $400million in sales as transphobic fans shunned the brand and others who felt the it did not do enough to defend Mulvaney also boycotted.“

These people truly exist in an impenetrable apparently indestructible bubble.

Sorry but there is no possible talking or debate with these people.


44 posted on 12/02/2023 11:18:08 AM PST by TalBlack (We have a Christian duty and a patriotic duty. God help us.)
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To: Billthedrill
but it's going to take a while.

They'll have to sell the beer at a loss in order to get their customers back. Then raise the price gradually.

45 posted on 12/02/2023 11:20:20 AM PST by MinorityRepublican
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To: alstewartfan

Now Peyton can shove his ball sack in the face of dylan instead of a UT female trainer.


46 posted on 12/02/2023 11:30:36 AM PST by FLNittany (Autotune is jealous of Karen Carpenter)
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To: Tell It Right
Look at the Nationwide commercials Peyton did as the dufus always thinking he can help write music. And the high-voice commercials he did for DirecTV.

Manning has a net worth in excess of $ 300,000,000.00 and will sell out for any commercial that pays him what he thinks he is worth.

I don't blame him, I just wonder how much is enough?

47 posted on 12/02/2023 11:35:48 AM PST by USS Alaska (NUKE ALL MOOSELIMB TERRORISTS, NOW.)
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To: steel_resolve

They will never apologize, because that would mean an implicit admission that there are basically* two genders, thus overturning the corporate scum paradigm of transgenderism promotion. Not to mention all the freaks mobbing corporate headquarters and worse.

*basically, because there are admittedly rare conditions (intersex, androgen insensitivity syndrome (XY female), Kleinfelder’s syndrome (XXY), Turner’s syndrome (X), etc.) that could be considered forms of transgenderism without indulging in the current fad.


48 posted on 12/02/2023 11:38:29 AM PST by Tolerance Sucks Rocks (FBI out of Florida!)
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To: MinorityRepublican

“but it’s going to take a while.”
If they picked Eli Manning, there would’ve been no problem with it taking a while. Eli could delay a game at least two or three times every game. He was a real pro at things taking a while. Omaha.


49 posted on 12/02/2023 11:45:22 AM PST by magua (It's not racism, it's just that thisBecause it’s being reported that a lot of this started in 2015.)
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To: Morgana

YES!


50 posted on 12/02/2023 11:48:22 AM PST by Dr. Ursus
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Nope

Not ever

Your queered the beer and screwed the pooch on this one, calling us all kinds of names and pushed and pushed on us.

If something is a gay product then you have objectified human beings on both sides of the discussion

No one gives a Phuk if you are gay in America, except when you try to force it on us.

Never buying budweiser for your idiotic insistence we conform to your ideal that elevates a minority class above everyone ekse

Your equating a man dressed up as a woman to being a woman or “Woman-lite” is just so much bull shit.

The pushback us coming in woman’s sports and woman’s restrooms everywhere

You are the cultural anomaly


51 posted on 12/02/2023 11:53:22 AM PST by Vendome (I've Gotta Be Me https://youtu.be/wH-pk2vZG2M)
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To: USS Alaska

So he should just not do anything? Why stop working just because he has a bunch of money? And remember by the time you get to that kind of wealth you’re really now a company and employing many people. In Manning’s case 2 full fledged companies Peyback his charitable foundation, and Omaha Productions his TV studio. If he quits lots of people are out of work. That whole “how much is enough” thing is pure commie class warfare nonsense.


52 posted on 12/02/2023 11:53:24 AM PST by discostu (like a dog being shown a card trick)
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To: Morgana

Queer Beer. No thanks. I don’t even let it into my house.


53 posted on 12/02/2023 11:56:21 AM PST by CodeToad (Rule#1: The elites want you dead.)
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To: MeanWestTexan

I don’t there is an ounce of fear in anyone who knows,” male and female He created them.”


54 posted on 12/02/2023 12:08:18 PM PST by KierkegaardMAN (I never engage in a battle of wits with an unarmed man.)
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To: Morgana

And it won’t improve the taste of the seltzer that pretends it’s beer.


55 posted on 12/02/2023 12:14:33 PM PST by katana
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To: Morgana

They think football fans are stupid.

The jury is out on that....

;-)


56 posted on 12/02/2023 12:21:02 PM PST by cgbg ("Creative minds have always been known to survive any kind of bad training." Anna Freud.)
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To: Morgana

I now see Manning and Smith as sodomite supporting homosexuals.

They are no different than if they themselves bent over and engaged in filthy homo sex just like that other “Flip my meat” spokesperson for Heineken beer.

Anyone that supports Bud Light, supports child rape. /spit


57 posted on 12/02/2023 12:25:19 PM PST by Flavious_Maximus (Tony Fauci will be put on death row and die of COVID!)
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To: steel_resolve

they’re relying on people forgetting... which, sadly, eventually they will.


58 posted on 12/02/2023 12:28:25 PM PST by aquila48 (Do not let them make you "care" ! Guilting you is how they control you. )
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To: Morgana

Money works wonders.


59 posted on 12/02/2023 12:42:42 PM PST by devane617 (Discipline Is Reliable, Motivation Is Fleeting..)
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To: Clemenza; Morgana
Lite Beer of any kind is to real beer what a tranny is to a real woman. Why do people even drink that swill?

I can't speak to light beer, since I have never wanted to try it. In my present medicated condition, however, I can't consume any alcohol, but I have of late been gifting myself Guinness 0, and if anything it has more of the extra stout taste than I remember the original having. But if Maighstir Trasghnéasacha (Gaelic for Mr. Tranny) ever begins to be part of Guinness' marketing strategy, I won't need to be told what to do.

60 posted on 12/02/2023 12:49:00 PM PST by chajin ("There is no other name under heaven given among people by which we must be saved." Acts 4:12)
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