Be like a conehead, drink hard liquor.
Posted on 06/06/2023 4:48:24 PM PDT by Morgana
Anheuser-Busch has recorded another drop in sales of Bud Light as the boycott over its partnership with transgender social media star Dylan Mulvaney continues.
Sales of the beer dropped 23.9 percent for the week ending May 27 compared to the same time last year - though that was a slight improvement from last week when sales were down 25.7 percent.
Bud Light also lost nearly 28 percent in year-on-year volume for the week ending May 27.
The smaller decline in Bud Light sales could be a sign that the 'bottom has been hit' for the company and it could see a 'turn-around in performance,' according to Bumps Williams Consulting's monthly industry report.
Anheuser-Busch's other flagship beer, Budweiser, also recorded a drop of 8.5 percent, while Natural Light and Stella Artois saw a 1.5 percent to three percent drop, according to Newsweek.
Meanwhile, the company's top competitors saw an increase in sales as beer drinkers switched brands.
Coors Light went up 26.3 percent, while Miller Lite went up 23.1 percent. Yuengling saw the biggest increase at 36.3 percent, while Modelo Especial saw the smallest increase at 9.5 percent.
Bud Light and Modelo are both owned by Anheuser-Busch parent company AB InBev.
The beer company saw sales begin to plummet in early April after Mulvaney, 26, appeared on a beer can to celebrate her 365th day of girlhood - a TikTok series she became popularized by.
(Excerpt) Read more at dailymail.co.uk ...
Lost revenue is one thing but beer is made in batch process factories and this big a change in demand will have a disruptive effect on operations and costs.
Very cold Yuengling is about the smoothest best tasting beer I’ve ever tried. Extremely refreshing it goes down fast. (That’s the downside).
Be like a conehead, drink hard liquor.
It’s not a boycott. It’s just former customers responding appropriately to advertising.
I was at a Fayetteville AR Walmart today. In the men’s athletic clothing section were shorts with the blue Bud Light logo on them. I just laughed and went on by.
The hole in your theory is that Bud Light is a low-alcohol (4.2%) brew, that’s why it’s a “light” beer.
The beers I like are all in the 5-7% range. Some are stronger, but that’s no longer a beer, that’s a barley wine (BG)
Executives at American corporations are not smarter than you and me. They are just lucky. Bud light is another proof of it. Imagine you were decision maker and someone bring up this idea of sponsoring LGBT and trans in a big ad. What would you think ? So easy decision. But they blew it
I would never buy stock in a company that I disagree with so strongly. Don’t care how much money I might gain.
“Perhaps they can bring back Spuds Mackenzie”
I suspect that Spuds is into bitches, so no room for him at this ‘woke’ company.
Correct, the brand is dead Jim. Create a completely new brand, call it whatever the hell you want to that is not remotely similar to Budd, sell the same swill you’re brewing now under that new brand and and move on.
“Imagine you were decision maker and someone bring up this idea of sponsoring LGBT and trans in a big ad. What would you think ? So easy decision. But they blew it”
Might not be as easy as it seems. For example, what if OHSA tells you that your plant will be shut down for a month if you DO NOT use Mulvaney? I suspect crap like that is what’s actually happening as execs generally marry women and have REAL families...and thus are disgusted by this crap.
In the 1970s, when Miller Brewing Company was getting ready to launch their Lite Beer from Miller brand, there was a concern that it might be perceived as a “sissy beer.” They knew they had to come up with just the right approach to avoid this perception. The result was the legendary “Taste Great/Less Filling” ad campaign that featured guys like Dick Butkus, Bubba Smith, Billy Martin, and others who no one would accuse of being a sissy. As a result, the product was a huge success. Miller Brewing understood who their customer base was, and the best way to appeal to them.
Wore out my teeny tiny violin.
I’m not so sure ab will be fine. They used to focus on cutting costs at the commodity beers they owned. This will hit their model very hard.
Perhaps a corporate rename at best, or breakup
LOL - I'm picturing someone doing this.
3.2% or red caps for thosec18-21... or 6% if were 21. Light is just the 18-21 3.2% segment of the market. Of course these days light beer at .09% is sorta light drinking a six-pack instead of a single 6% beer.
Here are a few brands of beer produced by Anheuser Busch:The Boycott must feel like a Mosquito Bite.
The Michelob brands
Natural Light and Natty Daddy
Cass
Castle
Corona
Harbin
Estrella Jalisco
Aguila
Beck’s
Stella Artois
Jupiler
Kona
Leffe
Landshark Lager
Modelo
Presidente
Hoegaarden
Labatt
Hurricane
Rolling Rock
Skol
Johnny Appleseed
Shock Top
Quilmes
Other brands that partner with Anheuser-Busch include:
10 Barrel Brewing
Appalachian Mountain
Blue Point
Breckenridge Brewery
Cisco Brewers
Devils Backbone
Elysian
Four Peaks
Golden Road
Goose Island
Karbach Brewing
Omission Balanced Brewing
Platform Beer Company
Red Hook
Square Mile Cider Company
Veza Sur Brewing
Nirture Cider
Wicked Weed Brewing
Widmer Brothers Brewing
Wynwood Brewing
Hi Ball Energy
Babe
Nutrl
Cutwater Spirits
Ritas
theyve lost 27 billion,thats a pretty big skeeter bite,,,
Destroy Anheuser Busch.
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