Posted on 05/31/2023 9:12:09 AM PDT by MtnClimber
There was a widespread expectation that the outrage over Bud Light’s pushing of transgender icon Dylan Mulvaney would fade over time, as often happens with boycotts. But not this time. Nielsen, which tracks sales scanner data released new data Tuesday showing the nightmare for Bud Light and its parent AB InBev is deepening. Josh Schafer writes at Yahoo Finance:
Bud Light sales declines are accelerating, and shares of parent company Anheuser-Busch InBev (BUD) are falling alongside them.
New data from Nielsen revealed Bud Light sales declined 24.3% year-over-year in the week ending May 20 while Budweiser sales were down 20.4% during the same period. Last week sales were down 21.6% and 17.6% respectively. Driven by backlash from an advertising campaign with transgender influencer Dylan Mulvaney, Bud Light sales have now declined for six weeks, per Nielsen.
Shares of AbInBev fell nearly 5% on Tuesday, the worst intraday action on the stock since Mulvaney's post on April 1. Since the day of the post, ABInBev shares have fallen roughly 18%.
Even worse for the company, other brands in its portfolio are also being hit, as Janet Freund writes for Bloomberg in a notice to subscribers that is not online:
The broader InBev beer portfolio also continues to see weakness, while Molson Coors’ Coors Light beer continues to see market share gains accelerate, he says
My guess is that ordering or drinking in public a Bud Light, or even a Budweiser or other identifiable sister brand, subjects a person to mockery. So, even those who are indifferent to the transgender propaganda tidal wave are being influenced to stay away from the brand.
(Excerpt) Read more at americanthinker.com ...
We’ve had enough. This was a company that could be wiped out. What they make is recreational, and frankly hard on the planet. When they added political and preachy, and not very tasty, that was it.
Their ad department used to be an academy on how to get people to use a mediocre product over and over.
Reversion to the mean will bite you in the a$$ 100 percent of the time.
And so much for Harvard grads.
(India)
Bud Light,,,It’s not even for breakfast anymore.
I agree with you. That (now former) marketing simpleton said, in the interview recorded before, but realized after, Mulvaney, that the BL brand was suffering. We can declare victory when they withdraw that product from the market, even if they end up re-releasing it under another name. Toppling a flagship label of a major international conglomerate would be seismic
Hey, Target, better answer the door. I heard something about
“Free Pizza Wenesday!”
Beer and cola are as competitive a markets as there are.
One misstep and you find yourself in free fall going down an elevator shaft until you hit bottom.
Bud Light still in free fall.
I would hate to be that marketing consultant who launched this Dylan Mulvaney campaign. She will go down in history as the worst marketing person ever.
Completely unrelated to beer is the marketing of fast clothing. It’s been a real struggle for me lately as I want to replace a little of my wardrobe. I have several 30-year old LL Bean chamois shirts that are starting to grow a bit ragged. Every where I have gone looking for replacements has fast clothing, designed to quickly wear out and nothing made in America to be found. I went to the Bean website and it screams woke multiculturalism. Their chamois shirts are no longer made in America. I have no idea of the quality.
It seem woke advertising is in place to sell every crap product these days. That makes me not want to buy. I simply want high quality, long-lasting and made in America products. Market to me using white men that talk about the reasons a product is quality made and will last a long time. I’ll pay a premium knowing that it will be the last time I have to buy something in my life. I don’t have that many years left to live.
She was only put on a leave of absence. To my knowledge, it’s been a lovely paid vacation for her.
This is the most recent news I can find on her, which was about a week ago.
*** But as the crisis snowballed, it moved to place Alissa Heinerscheid — the first woman ever in charge of Bud Light’s marketing — and her boss Daniel Blake on leave, multiple news outlets have reported.***
Alissa Heinerscheid is her name.
Yep. I’ve been in meetings at my employer where we decided to kill a production line or product for reasons of protecting bad decisions in the past few quarters. The product itself was a pure cash cow, which the management team was willing to kill off just to force choice to other brands. (Brand consolidation they call it)
The “We’re sorry we got caught” ‘apology’ didn’t work, so it’s time for us to strike while the iron’s hot. They need to go completely under to serve as a warning to other Woke companies.!
Oops. My error.
Rightfully so.
Yup, a new title-holder takes over. Previous holder was the owner of HS Precision Rifles, who advertised an FBI endorsement from Lon Horiuchi during the 2008 Shot Show. It was...a little touchy...
No real sympathy here for Alissa Heinersheid, though. She discarded every cardinal rule of corporate marketing in pursuit of a Woke agenda. She'll be famous: they'll be reading about her in Marketing textbooks for the next 20 years.
.
I believe that the name - 'ButtWiper' - is available.
I’m waiting to see when the layoffs in production crew starts. When the distributors stop selling, then it gets real.
Add Fox News to the list. /spit
Wonderful! No one I know wants to be seen around Butt Light, and no way they’re gonna drink it.
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