I agree with you. That (now former) marketing simpleton said, in the interview recorded before, but realized after, Mulvaney, that the BL brand was suffering. We can declare victory when they withdraw that product from the market, even if they end up re-releasing it under another name. Toppling a flagship label of a major international conglomerate would be seismic
Yep. I’ve been in meetings at my employer where we decided to kill a production line or product for reasons of protecting bad decisions in the past few quarters. The product itself was a pure cash cow, which the management team was willing to kill off just to force choice to other brands. (Brand consolidation they call it)
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I believe that the name - 'ButtWiper' - is available.