I would hate to be that marketing consultant who launched this Dylan Mulvaney campaign. She will go down in history as the worst marketing person ever.
Alissa Heinerscheid is her name.
Yup, a new title-holder takes over. Previous holder was the owner of HS Precision Rifles, who advertised an FBI endorsement from Lon Horiuchi during the 2008 Shot Show. It was...a little touchy...
No real sympathy here for Alissa Heinersheid, though. She discarded every cardinal rule of corporate marketing in pursuit of a Woke agenda. She'll be famous: they'll be reading about her in Marketing textbooks for the next 20 years.