Posted on 05/25/2023 3:46:19 PM PDT by Morgana
Budweiser is giving away its beer for free with new promotions after the Dylan Mulvaney backlash wiped almost $16 billion off parent company Anheuser-Busch's market value.
Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with Mulvaney began on April 1.
In the latest scramble to return to the good graces of customers, Bud Light revealed a new promotion called the US Budweiser Family Memorial Day Rebate online.
The rebate promises an amount 'equivalent to the purchase price of one 15-pack or larger, up to $15' of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 paid via Anheuser-Busch Digital Prepaid Mastercard.
Based on recent prices, this would see packs of beer being given away for free.
Meanwhile, some local retailers have been offering 15 packs or larger of these Budweiser products for less than $15 – making the products free after rebate – excluding tax and state restrictions.
The rebate will be paid via a digital prepaid card, according to Bud Light's site.
Customers must provide a proof of purchase, an image of the case's barcode and of their receipt to get the prepaid card mailed to their home address.
Up to two submissions can be made till the end of the month between May 17 and May 23 and another between May 24 and May 31 and forms must be submitted by June 14.
(Excerpt) Read more at dailymail.co.uk ...
6 weeks to change habits. So long Transheuser Busch.
I know the Brits have weird measurements, but beer in feet?
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Not that uncommon.... I drank a yard of ale one time.
It'll be a while. Lots of 'woke' institutional investors like CalPers will carry their water until they can't take the heat anymore.
Ya, aren’t cans worth a couple cents apiece nowadays?
Targeted weaponized boycotts work.
I hope they belly up!!!
Wouldn’t care free or not, won’t touch it or any of AmB’s other brands!
Persona(company)Non grata!!!
45-50 cents a pound. So ya a few cents.
They can sell the raw materials to other beer makers
Ab inbev focused on low end commodity beer and then ruthlessly cut any inefficiencies. They have strong supply chain management tools etc, so they can squeeze more money even though their prices are low compared to craft beers.
However, all that efficiency can not help them when their market disappears as it did now
Maybe but most likely microbreweries at a big loss.
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