Posted on 05/22/2023 12:35:48 PM PDT by Red Badger
I don’t think I’ve ever seen a boycott have such a sustained, multi-layered effect on a company as the boycott against Bud Light. Now there’s more evidence that it’s gotten worse.
As we’ve reported, they’ve been boycotted by a significant segment of their former customers and some famous entertainers, causing their sales to plunge by 26 percent. The boycott has even hit other brands sold by Anheuser-Busch once former patrons became aware of the brands owned by the beverage giant. Moreover, Anheuser-Busch InBev had their stock downgraded by analysts at HSBC because of the controversy, saying the brand was “in crisis.”
It’s dropped in all areas across the country.
In response, the company just seems to keep stepping in it, again and again. They’ve blamed an outside ad agency despite forgetting their own spokesperson’s endorsement of transgender influencer Dylan Mulvaney’s celebration of his “365 days as a girl.” And they’ve refused to address the elephant in the room and solicit the opinion of their customers.
But nothing they do — without addressing that elephant in the room honestly — seems to have any effect on stemming the problem. I was at an event in Texas on Sunday that had a big Bud Light booth as part of the event. There was one guy at the booth with many seats, on a hot muggy Texas day. Can we say trouble? That was it, in a nutshell.
How bad is it? Now Anheuser-Busch is even buying back cases of unsold Bud Light.
Bud Light has reportedly told wholesalers that it will buy back unsold cases of beer that are past their expiration dates as sales of the Anheuser-Busch-owned brand have lagged following its disastrous marketing partnership with transgender influencer Dylan Mulvaney.
They’re also trying to pitch a new campaign with a veterans group, and going back to focusing their advertising on football and country music to try to reclaim their customers.
They also appear to be essentially giving away their beer for free, if they’re selling it for $19.98, and giving a $20 coupon.
They’re doing that probably to raise their sales numbers. But when you’re giving away the beer, you’re not taking in any money. Also notice, even with the coupon, a ton of it is still sitting there in the aisle. The American people may not even want the free beer if they have to redeem a coupon for it. That isn’t good for Bud Light.
However, if Anheuser-Busch continues to not formally address that elephant in the room, I don’t think they will stem the tide and stop the bleeding. I don’t get why they keep their head in the sand on this. Are they that afraid of the left? It would seem so. It isn’t the left who has bought their beer. Yet they still seem to fear it more than they fear the loss of their customers. It doesn’t make a lot of sense from a business point of view. Until they truly address the elephant, they’re just not going to solve the problem.
Anyone wanting to promote the boycott should remember that "foreign" beers such as Becks and St. Pauli Girl are also owned by Anheuser-Busch.
True. That company is Constellation Brands. But a little internet search will show you they are woke and pushing trans too.
Google constellation brands woke dei trans
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That could be the buy back the unsold beer from customers.
See the comments and pick below.
Bud Light has reportedly informed wholesalers it would buy back unsold beer once it as the company continues to face backlash from its polarizing pact with transgender influencer Dylan Mulvaney.
Similar to how S&W was saved.
With luck Busch will die. But not in New England. And to think they once called California the home of fruits and nuts.
they fear the ESG people
I’m sure there is a system for returning out of date beer from the distributor to the brewery, now what about all that unsold beer sitting in the local stores?
Virginia has always had a no return policy on anything covered by the ABC board. Once a salesman took it into the store/restaurant and physically let go of it it became the property of the store/restaurant.
I know of one occasion, late 90’s, where someone bought an operating store. The new owner cleaned out his back room and had several cases of ancient beer. That retailer ended up pouring out the beer because it was illegal for the distributor to pick it up or even exchange it.
Hey I was looking to see if Shiner is ok, while I am consume some Modelo I found in the fridge along with the required tequila shot (used to drink Corona but they went over the limit: 1$ / beer by the case) I was wondering:
Well how about Shiner?
I found that Shiner beer (Spoetzl Brewery) is now owned by The Gambrinus Company and found that if all is as it appears, Texans and some other lucky states have a special dispensation for Corona, (maybe it’s not owned by AntiFa-Bush ) and so somehow Corona in Texas may not be “off the table”:
https://www.company-histories.com/The-Gambrinus-Company-Company-History.html
excerpt:
“Company History:
Based in San Antonio, Texas, The Gambrinus Company imports, brews, and distributes beers on a regional and national basis. The company is owned by its chief executive officer, Carlos Alvarez, who was instrumental in introducing the Mexican beer Corona Extra to the United States. It is now America’s top imported beer, after surpassing Heineken in 1997. Gambrinus is licensed to distribute Corona in Texas and the states east of the Mississippi River. Canada’s Moosehead beer became the company’s first nationally distributed import.”
Here’s another fun article to file under “Gambrinus Doesn’t Suck”:
https://www.texasmonthly.com/the-culture/trouble-brewing/
I’m leaning to microbrews (that hopefully stay out of national political virtue signaling), and if I throw a big bash get a from New Braunfels that makes some mean- maybe you should call it a nano brew - but in a pinch a Corona imported to or of course some kind of Shiner would not have that bitter woke taste! I mean the woke bitterness is almost worse than the bitter taste of the taxes in it!
Didn’t even know he had restaurants. Haven’t really followed country music since his “boot in your ass” days. Point was to dump off AB to someone their traditional customers wouldn’t hate. The whole no guns thing..., if you’re half competent with CC, who cares.
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