Posted on 05/18/2023 5:00:19 PM PDT by Morgana
A Montgomery-based Anheuser-Busch wholesale beer distributor has taken to the airwaves to share his displeasure with the Dylan Mulvaney controversy that reportedly caused sales of Bud Light to plummet nationally.
Steve Tatum, of Montgomery-based Bama Budweiser, addresses the issue in a one-minute radio ad airing on about 10 Montgomery and Selma area radio stations.
“We too at Bama Budweiser are upset about it and have made our feelings known to the top leadership at Anheuser-Busch,” Tatum says in the ad. “The voice of the consumer has been heard, and Anheuser-Busch has taken action.”
Last month, Mulvaney, a trans social media influencer, posted an ad for Bud Light on Instagram showing a custom beer can. The video prompted a backlash among other celebrities and boycott among customers.
Earlier this month, Anheuser-Busch pledged to give a case of Bud Light to every employee of an Anheuser-Busch wholesaler. The country’s largest brewer has also pledged to boost its marketing spending on Bud Light.
According to the Wall Street Journal, in the week ending April 22, Bud Light’s U.S. retail-store sales fell 21.4% over the same period from last year. Meanwhile, sales of rival brands Coors Light and Miller Lite grew by an almost equal amount.
Bama Budweiser, in business since 1988, has two facilities in central Alabama and covers Autauga, Elmore, Montgomery, Dallas, Lowndes, Perry, Wilcox and Clarke counties.
Tatum said feedback on the ad has been completely positive, with a phone call coming from Nevada to show support. There has been no response from the corporate level, he said.
“I’m just trying to look after Bama Budweiser,” he said. “I’ve worked too hard to give it all away.”
In a one-minute radio spot, Tatum, vice president and general manager of Bama Budweiser, says:
(Excerpt) Read more at al.com ...
Ford did some weird stuff recently.
https://twitter.com/carolinecwilder/status/1658883217082941443
I was working a deal for a new King Ranch today then saw this junk. Looks like they lost $76,820.00 on the deal. I’m not sure where else to go that’s not “woke”.
There will be victims of Wokism, LBGTQ[krap], etc.
Half of America is there in the target area.
“Welcome to the Party, Pal...”
There was a time in America when being a Budweiser distributor was a form of the American Dream.
Who’s laughing now?
Full disclosure - I have been primarily a Yuengling drinker for several years. However, I do like Modelo Dark.
There are no big wigs in St. Louis. The brewery is there, yes, it the company is owned by a multinational brand and marketing as well as some other corporate functions moved to New York years ago. This is more of east coast elites and Europeans who can’t think outside their bubble.
It seems he’s just repeating the company party line and isn’t saying anything new.
“Everything the company said is true. How dare consumers listen to people saying the woke ad was a Budweiser ad rather than an ad by an influencer lucky enough to get one of their special cans as a gift? No big deal. I’m going broke so ignore all the hogwash and buy our product.”
Doesn’t feel reaaaaaaally convincing.
Sadly, Modelo is owned by AmBev.
And for years the Modelo brand has been advertising that whites are racist against the poor invading Hispanic hordes.
That’s correct.
AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg, and others.
Really? If Anheuser-Busch made a real apology, I haven't heard about it.
King Ranch...
Ain’t much more Macho than That !
.
Carry a spray bottle of ‘Gay Away!’
Nothing in common with the Marlboro Man who used to drink bud light. DC is the same way. It's a bubble and that's the problem with our federal government.
“That’s called competition—the one thing socialism doesn’t have.”
—
The Bernie Sanders’ idea of government.
Speaking of which, my choices at the grocery store seem to be fewer and fewer these days.
You do know before The Marlboro Man, Marboro was marketed to women.
“It seems he’s just repeating the company party line and isn’t saying anything new.”
That’s the way I read it.
He has his (hand) caught in the wringer and is trying to twist free on his own before he loses his whole arm. I can’t blame him for that.
Still, his instincts about how to make an apology are as bad as the corporate suits.
I’d be willing to write him an effective apology for free; and it would get the job done.
I'm not that old so I didn't know that. But I can see it now. If they are going to market The Marlboro Man in 2023 (good thing smoking is bad), he would appeal to the gay community, unfortunately. Especially because he is dressing up as a Cowboy. Just like the YMCA song.
Because they cannot sell it and it is piling up in warehouses.
“You do know before The Marlboro Man, Marboro was marketed to women.”
One of the reasons for the brown filter covering wrap was to produce a product that didn’t highlight women’s lipstick.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.