Posted on 05/17/2023 2:02:21 PM PDT by Morgana
Anheuser-Busch is reportedly planning a temporary packaging redesign for some Budweiser and Bud Light products, as the brands continue to suffer lagging sales in the wake of the company's controversial partnership with Dylan Mulvaney.
A temporary redesign for aluminum bottles of Bud and Bud Light will feature a camouflage print in tribute to the 'Folds of Honor' charity, which provides scholarships to the children of fallen and disabled service members and first responders, a source told the New York Post.
The plan was reportedly unveiled during a meeting last week at Anheuser-Busch's US headquarters in St. Louis, where executives briefed distributors on plans for responding to the backlash against Bud Light.
A distributor who spoke with the Post said the camo print would likely only be applied to aluminum bottles of the two beers but said it was possible that the temporary redesign would be applied to other packaging formats.
A spokesperson for Anheuser-Bush did not immediately respond to a request for comment from DailyMail.com on Tuesday evening.
The reported redesign comes as the brewing giant continues to suffer a sales slump for its flagship Bud Light brand.
Long the bestselling beer in the US, Bud Light saw a 23.6 percent decline in sales compared to one year ago for the week that ended on May 6, according to data from Bump Williams Consulting.
That was roughly in line with the 23.3 percent year-over-year decline seen the prior week, marking a troubling trend for the brewery, if it persists.
The conservative backlash against Bud Light began on April 1, when transgender influencer Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page.
(Excerpt) Read more at dailymail.co.uk ...
These people have no shame.
I hope they sink.
On the other hand if they had LEAD with a campaign like this instead of letting a child of the progressive radicalists install their idea of a “woeman” as a spokeswoeman...they would have had a great sales spike. Now it’s just placating. So sad to see how many once great companies bend over so the new woeman on the block can slide it in with no lube. That has to hurt butt they’ve pegged themselves so...enjoy.
I buy craft beers from breweries right here in the U.S. Mostly I.P.A.’s and I might try a new Pale once in a while. Not a lager fan but lots of people like that Yuengling.
Take the scholarships. Leave the beer sitting on the shelf.
It was a truck, with the Broncos logo, a bottle of Bud Light, and the saying, "Bud Light: Official Beer of the Denver Broncos".
Camouflage away. Won’t change anything, we will still know its bud lite. It’ll just make the cans harder to hit when you shoot at them.
Just a cover ... drink your queer beer and not be outed.
Yuengling is a fine beer. Bud light has always been vile swill.
My favorite is Bass Ale. Unfortunately Bass Ale disappeared in 2019.
“The horse couldn’t pull them back on course” (Whitney), so now try more patriotism. How pathetically transparent.
“When you find yourself in a hole, the first thing to do is stop digging”
Aalcohol Beverage for children?
What’s next for children?
Pretty much my feelings too. First go after the screwed up kids, then dance on our fallen hero’s graves. The globalist assholes really take the cake. The whole A-B Inbev marketing department needs to be unemployed.
F***ing corporate whoores will do anything they think will ingratiate themselves. They dance with ChiComm genocidists. Why not with child molesters?
I will donate to Folds of Honor instead of paying for AB products. Thank you very much!
They think if they camouflage it no one will notice the Transvestites ,LOL
They are willingly going to lose millions rather than issue an actual apology. That would stop the bleed. That is how terrified they are of offending the LBGT mob and the WEF creeps
well its really no different than the freeper canteen... using valor for a gathering place for the gossips...
Now marketing to the growing number of tranny enlistees.
WOW. Just wow.
And when they start saying, “if you don’t buy our beer you don’t support the troops or the orphans of fallen soldiers” that will really help sales.
What the hell is Folds of Honor thinking partnering with Imbev?
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