Yuengling attempts to scoop up Bud Light customers with red, white and blue cans

New York Post ^ | May 9, 2023 | Shannon Thaler

[Morgana]

Yuengling has launched limited-edition red, white and blue cans to support veterans in a timely marketing move that positions the brand to scoop up Bud Light’s ex-customer base.

In a statement released Wednesday, the Pennsylvania-based brewer announced the release of the patriotic can “with military nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program” to honor the nation’s heroes.

The cans, boasting a desert camouflaged print and Team RWB logo, made their debut on Yuengling’s Instagram page. “Our summer fit is back. Rock the Stars & Stripes with us,” the caption read.

Each can also boasts a QR code co-branded with Yuengling Lager and Stars & Stripes brand ambassador and American country music star Lee Brice. When scanned, the codes will allow beer drinker’s to watch Brice’s “More Beer” music video.

QR code scanners will also gain access to a virtual gift shop and will share more information about Yuengling’s July 9 free summer concert series, ticket giveaway to see Brice’s upcoming tour and ways to donate to Team RWB.

The ultra-patriotic initiatives are ever-present in Yuengling’s most recent press release, where chief administration officer Wendy Yuengling said: “As the oldest brewery in America, we are dedicated to supporting the U.S. military and are always seeking ways to further show our appreciation to those that protect our country’s freedom.”

[mowowie]

then not go to sleep with the IPA headache..

[GOPJ]

Bud Light - - the beer of school bus-stop flashers

Flashers who moved into the school's locker rooms and girl's bathrooms...

AND

declared themselves trans 'civil rights' leaders. That's nuts. Perverts in dresses exposing themselves to children...

Don't fall for their lies - - Boycott Budweiser and Disney. Stop the groomers.

[telescope115]

Got it. Bud and Disney don’t get a dime of my money.

[Clemenza]

Yuengling is a great company run by a great family of American patriots. Now if only they can start selling Lord Chesterfield in North Jersey!

[katana]

You just needed more money

And that's precisely why they weren't "options". My options and exposure to the finer products of the brewer's art improved considerably over the years.