Posted on 05/09/2023 6:31:57 AM PDT by Morgana
Bud Light sales have plummeted even further after the brand CEO finally broke his silence on their disastrous campaign with Dylan Mulvaney.
Beer Business Daily commented that 'it's not pretty' for America's flagship brand and their parent company Anheuser-Busch after revealing the numbers for beer across April.
Anheuser-Busch volumes were down more than 12 percent last month, with Bud Light falling a staggering 21.4 percent.
Competitors of the Belgian-owned beer giant both saw their volume rise – with Molson Coors jumping 7.6 percent and Constellation 3.8 percent.
Yuengling took the tumbling sales of Bud Light in their stride, rising up 14.7 percent, while Miller Light had a spike of 12.8 percent.
Coors Light rose 10.9 percent, and Coors Banquet 20.5 percent – while Budweiser was also hit with the knock-on effect of the controversy by dipping 11.5 percent.
It comes after Global CEO of Anheuser-Busch Michel Doukeris blamed 'misinformation and disinformation' that was spread online for making people believe cans with Mulvaney's face were being rolled out for sale across the US.
He addressed the mass backlash over working with trans influencer Mulvaney, 26, for the first time in an earnings call with investors last week.
He added that the company is 'providing direct financial support' to the frontline workers impacted by the boycott.
Doukeris told the Financial Times over the weekend: 'People often talk about this topic in social media like noise.
'You have one fact and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment.
(Excerpt) Read more at dailymail.co.uk ...
No decent, rational person wants to be seen drinking a Bud Light or sit near someone who is drinking it. Suspect sales have declined far more than the 25% they are reporting.
maybe I’m a contrarian, but I see these numbers as meaningful but nowhere near catastrophic. And their stock (more easily manipulated) has hardly moved.
The pain needs to be much more severe in my opinion. Hoping for that!
If beer were the type of product that people only bought occasionally, Anheuser-Busch might be able to wait this out and hope the controversy eventually dies down. But it won’t. It’s the type of product their customer base buys on a recurring basis, and there are plenty of other brands they can buy instead. If you’re out with your buddies in a bar or club, you’re not going to order a Bud Light knowing you’ll be the object of ridicule if you do. If you invite the guys over to watch a game, you’re not going to offer them a Bud Light. Anheuser-Busch badly miscalculated on this one.
Actually the jagoff at the bus stop is less offensive because he is honest about what he is doing.
“the objectives of those three groups are being balanced”
Forget “balanced”.
It is too late for “balanced”.
A company is either with their customers or against them in the fight against the Pervert Cabal.
First of all, this guy had to have signed off on the Mulvaney campaign. It’s not like the CEO of a beer company is too busy counting six packs all day.
As Google and Facebook buys yield less and less and cost more and more, marketers are desperate to justify themselves, so they’ve fallen upon “social media influencers.” I can just see the bulleted powerpoints with lovely graphics demonstrating the necessity of reaching Gen-zero and the future of Bud Lite through “influencers”.
Most ironic, and doubly pathetic, that this guy is blaming social media, when the entire problem started right there, and his company was the instigator.
Coors Banquet IIRC is what most of us refer to as Coors, as in the regular Coors in the golden can, not the Coors Lite in the solver can.
Ask your neighbors ‘what’s the difference between a ‘flasher’ exposing himself to children at a school bus stop and a ‘trans’ pulling out his dick in the girls bathroom at school?
SO someone is still buying it somewhere.
I guess if it’s cheap enough, an alchohlic will not care about virtue signaling.
Coors Banquet“
That’s the original Coors. Before the “light” nonsense. It’s good for a change every once in a while.
I bought a case of Coors Banquet now that I am re testing brands. It's quite good for an inexpensive mass produced beer.
CEO is caught. Their management’s blind woke arrogance never imagined this present scenario, and they are caught between the proverbial Scylla and Charybdis
Whatever he does, his ass is toast. He won’t be CEO much longer
Great!
The CEO sounds like a Bond villain.
Meanwhile, since this all started on April 1st, AB Inbev stock has hovered between $63-$66/share. 52 week high of $67.09, 52 week low of $44.51.
Holla at me when the stock drops below $40. To be fair, it may just do that in July, after the Q2 earnings call. We will see.
Why laugh? They’re making a political statement.
They were drinking crappy beer before, didn’t bother them. No loss for them.
I just think it is funny is all. Consuming crap intentionally.
“This guy had to have signed off...”
_________________
These people really thought that this was an insignificant decision. They got a can made for use by one tiktok influencer on his videos. Your analysis of their marketing is correct, but you give the leadership far too much credit. You may be right, but I doubt that the top guy takes time to look at every decision like this. That is why he has vice presidents of marketing.
Anyway, why would he think this is anything different than sponsoring another gay pride parade?
It looks to me as if Budweiser has managed to piss off both sides in this little brouhaha.
Both the Normals and the LGBTQWERTYs.
Raising a regular Coors to toast Budweiser’s brilliant marketing strategery.
Yuengling is non-union and owned by conservatives, I believe.
Tastes like Stella (another EnBev/Anheiser Busch product).
I do hope the crushing of Bud Lite and EnBev/anheiser busch succeeds.
The Tranny woke push needs to be stopped.
I would have thought Gillette’s market loss (which was not nearly as wide spread) would have been sufficient, but apparently not.
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