maybe I’m a contrarian, but I see these numbers as meaningful but nowhere near catastrophic. And their stock (more easily manipulated) has hardly moved.
The pain needs to be much more severe in my opinion. Hoping for that!
The stock is being propped up by woke institutional investors, and the sales numbers are counting what has been shipped to retailers, much of it before all this started. It will be harder to hide the slide when next quarter's numbers are released. There are going to be some massive sales to get rid of this stock, because most of the identifiable AB beers are being affected. I think they'll have a hard time even giving Bud Light away though. I'm enjoying all of this.