First of all, this guy had to have signed off on the Mulvaney campaign. It’s not like the CEO of a beer company is too busy counting six packs all day.
As Google and Facebook buys yield less and less and cost more and more, marketers are desperate to justify themselves, so they’ve fallen upon “social media influencers.” I can just see the bulleted powerpoints with lovely graphics demonstrating the necessity of reaching Gen-zero and the future of Bud Lite through “influencers”.
Most ironic, and doubly pathetic, that this guy is blaming social media, when the entire problem started right there, and his company was the instigator.
“This guy had to have signed off...”
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These people really thought that this was an insignificant decision. They got a can made for use by one tiktok influencer on his videos. Your analysis of their marketing is correct, but you give the leadership far too much credit. You may be right, but I doubt that the top guy takes time to look at every decision like this. That is why he has vice presidents of marketing.
Anyway, why would he think this is anything different than sponsoring another gay pride parade?