Posted on 05/08/2023 12:40:44 PM PDT by Morgana
The CEO of Anheuser-Busch has continued to deflect blame for the Dylan Mulvaney fiasco, and claims social media 'misinformation' triggered the boycott of Bud Light, sending sales crashing 26 percent.
Michel Doukeris doubled down on his claims that transgender TikToker Dylan Mulvaney was never a partner with the American beer company and said cans featuring her face were never going to be on sale for the general public.
He blamed 'misinformation and disinformation' that was spread online for making people believe cans with Mulvaney's face were being rolled out for sale across the US, when only one souvenir can had been produced and sent to the influence to mark the one year anniversary of her transition from male-to-female.
It is just the latest excuse Anheuser-Busch executives have made for the calamitous advertisements, after previously saying it was created by an outside ad agency and nobody in the company were aware of the campaign — despite two of Bud Light's marketing executives stepping down in the aftermath.
Doukeris told the Financial Times over the weekend: 'People often talk about this topic in social media like noise.
'You have one fact and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment.
'By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more (about) what the comments were.'
The global CEO added: 'We never intended to make it for general production and sale for the public...it was one post. It was not an advertisement.'
(Excerpt) Read more at dailymail.co.uk ...
No matter how they try to spin this, the fact remains that Doukeris should know what his marketing director is doing on every product line. You do not do a run of one-off cans for no reason. People are sick and tired of the trans position being rammed down their throat and, to me, trying to make beer the vehicle for such a move is beyond stupid. This twit has no idea who was buying his product. And to follow it up with a statement that Heinerscheid was just on a “leave of absence” says he has no stones and he doesn’t think she screwed up. I don’t think A-B could have screwed this up in a worse fashion.
They need to get rid of all Harvard graduates among their ranks. THIS is killing them.
Nah, they’ll just make up the revenue elsewhere. Accounting trickery...
But if the next quarter isn’t good, he’ll have some ‘splainin’ to do. If it was just some one-off thing and caused this much damage to the brand and revenue - who’d been fired? Someone needs to ask this question the next time he tries sliding the BS past a reporter.
he is starting to sound like bart simpson
AB should double down and do a dylan ad
to try to woo back their trans customers
companies want to bend over backwards
That might get a few pokes, but not really enough to move the needle.
yep
they are screwed
if they wanted more soyboy customers
they should have picked a seltzer
what does it matter which brand sales increase
if overall sales increase
Michel doesn't get it because he's Brazilian, and Brazil is one of the biggest tranny havens in the world. Wouldn't surprise anyone if he finageled/schtupped/pecadillo'd with one himself, in fact his "What's the big deal?" play here feels curiously self-centered.
Look, Michel, you done screwed the brand for life. Seriously. You put the f@ggot Elephant Man on your Bud Light can, and that choppad1ck Audrey Hepburn female impersonator disgraced the memory of the Anheuser family (and Audrey Hepburn, whose estate should sue the everlasting f out of that f@g and AB InBev). That ain't just some random tweet about Pride Month or some other blasphemy.
You would be better off promoting Busch Light as your new fagship, er, flagship beer. What you all didn't understand, was that Spud and Spud Light deliver an ok taste if chilled to near ice at an acceptable price point for Joe Sixpack.
So what you did with that woke white Karen who ordered this ad campaign, was FAIL to supervise YOUR PEOPLE. Karen knew exactly what she was doing, which was breaking the mindset of some guy who just wants to take a cold Bud Light suitcase out on the lake to fish, with his old policeman's special taped under the captain's chair of his Bass Buggy, which he got second-hand cherry but cheap.
Don't f with us, Michel, we got a long memory.
one year anniversary of going public with his delusion
they have until the end of the 2q
then it gets real
His most recent grift -- Maybelline/L'Oreal -- apparently had an endorsement in play before the beer disaster. Ok, simple enough. Who was the guy who did the brilliant (but too long) original Dylan parody that was posted here?
Put Maybelline lipstick on a pig, maybe put black socks on it and fake pearls, and grease it up with L'Oreal's Oil of Olay, then have a greased pig chase. Upload the whole goddamned thing to TikTok.
He’s lying
He knows he’s lying
He knows that we know he’s lying
Both of them
then it gets real
I agree then their stock will really start to drop.
Look at Target.
They’ve not really recovered
AB is in trouble
My wife is keeping Target afloat unfortunately.
The board of InBev and Budweiser need to be repeatedly asked why the don't have any transvestites on their board.
This wasn't some obscure brand, this was one of their most recognizable names and best sellers. They trashed their brand in a day.
For anyone who thinks a popular brand can't disappear, just take a look at what happened to Zima. (and they did nothing wrong)
https://www.mashed.com/197573/the-untold-truth-of-zima/
They went too far.
-Bake the cake
-Wear the mask
-Get the vaxx
-This man is a girl.
-Buy our beverage we call beer.
Yeah, they tried to just roll right into getting paid for telling people what to do.
Maybe they can try a sponsorship: “Bud Light’s Drag Queen Story Hour”
Yes, indeed!
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