Posted on 05/08/2023 12:40:44 PM PDT by Morgana
The CEO of Anheuser-Busch has continued to deflect blame for the Dylan Mulvaney fiasco, and claims social media 'misinformation' triggered the boycott of Bud Light, sending sales crashing 26 percent.
Michel Doukeris doubled down on his claims that transgender TikToker Dylan Mulvaney was never a partner with the American beer company and said cans featuring her face were never going to be on sale for the general public.
He blamed 'misinformation and disinformation' that was spread online for making people believe cans with Mulvaney's face were being rolled out for sale across the US, when only one souvenir can had been produced and sent to the influence to mark the one year anniversary of her transition from male-to-female.
It is just the latest excuse Anheuser-Busch executives have made for the calamitous advertisements, after previously saying it was created by an outside ad agency and nobody in the company were aware of the campaign — despite two of Bud Light's marketing executives stepping down in the aftermath.
Doukeris told the Financial Times over the weekend: 'People often talk about this topic in social media like noise.
'You have one fact and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment.
'By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more (about) what the comments were.'
The global CEO added: 'We never intended to make it for general production and sale for the public...it was one post. It was not an advertisement.'
(Excerpt) Read more at dailymail.co.uk ...
Make Dylan the CEO and watch what happens.
When you are in a financial hole, it’s time to stop digging
Tell you what, MR Michel Doukeris. Add this motto to every can of Bud Lite and I’ll buy 2 cases:
“There are two sexes, and only two. You cannot go from one to the other. Trans is a fraud.”
It was only one post, like saying I only sucked one....
This isn’t about Bud Light or Dylan Multranny. It’s about woke garbage forced on a public that knows better, Frat Boy.
For real I’m all but shocked Fox News did not replace Tucker Carlson with Dylan.
Well said.
Has this guy been taking PR lessons from Biden?
What next? Will he claim that Trump is responsible for the loss of customers? A Trumpster Beersurrection?
This guy is getting it from all sides.
Some of these “LGBT” activists, had asked that they reinforce their support of “transgender” people, which apparently they were reluctant to do.
And the official explanation, that this was not part of a marketing campaign, it wasn’t sanctioned by management, and that some outside firm did this without the knowledge or consent of Anheuser Busch management, is not being believed by anyone.
As someone posted last week, you really can’t hurt them. that drop is pocket change to AB. Only way it hurts if that 26% drop can be maintained for a long time.
The CEO gets it — he’s scapegoating hoping to convince some
this sure is amusing to watch.
They are trapped, because in today’s world, companies want to bend over backwards to prove that they support “LGBT”. Many major companies are very open about supporting gay pride parades and other “gay” events.
So they are trapped, because their backtracking, saying this Dylan Mulvaney controversy was not their doing, was not really a marketing move, was done by some other marketing firm, and not endorsed by AB management, enrages the activists on the “LGBT” issues.
Maybe this will be a lesson taught to MBA students, a lesson in what not do to.
Maybe this will inspire Corporate America, to not take the liberal side of divisive social / political issues.
(to mark the one year anniversary of her transition from male-to-female.)
Such an event DID NOT occur because it is impossible.
Stuck on stupid. Carry on smartly.
The Murdochs are thinking of hiring the ceo.
How could one can be sent to many influencers?
Was their intention in sending it to influencers, to keep the can in the closet?
I've not a beer drinker, or any drinker of alcoholic beverages. I'm diabetic. I also don't do any social media sites, so none of those sites influenced my mindset. In today's world, it so easy to claim disinformation, instead of admitting that normal people just don't like having homos, lesbians, cross-dressers, etc. shoved down their throats on a regular basis. This guy believes you feel that way because of social media disinformation. He's the deluded one.
Yo, Budweiser: tiime to hire Kevin Kline as your PR consultant: https://www.youtube.com/watch?v=QSlnFzRXBrY
And if you believe this, my dear FRiends, Bud Light is for you.
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