Make Dylan the CEO and watch what happens.
When you are in a financial hole, it’s time to stop digging
Tell you what, MR Michel Doukeris. Add this motto to every can of Bud Lite and I’ll buy 2 cases:
“There are two sexes, and only two. You cannot go from one to the other. Trans is a fraud.”
This isn’t about Bud Light or Dylan Multranny. It’s about woke garbage forced on a public that knows better, Frat Boy.
Has this guy been taking PR lessons from Biden?
What next? Will he claim that Trump is responsible for the loss of customers? A Trumpster Beersurrection?
This guy is getting it from all sides.
Some of these “LGBT” activists, had asked that they reinforce their support of “transgender” people, which apparently they were reluctant to do.
And the official explanation, that this was not part of a marketing campaign, it wasn’t sanctioned by management, and that some outside firm did this without the knowledge or consent of Anheuser Busch management, is not being believed by anyone.
As someone posted last week, you really can’t hurt them. that drop is pocket change to AB. Only way it hurts if that 26% drop can be maintained for a long time.
The CEO gets it — he’s scapegoating hoping to convince some
this sure is amusing to watch.
They are trapped, because in today’s world, companies want to bend over backwards to prove that they support “LGBT”. Many major companies are very open about supporting gay pride parades and other “gay” events.
So they are trapped, because their backtracking, saying this Dylan Mulvaney controversy was not their doing, was not really a marketing move, was done by some other marketing firm, and not endorsed by AB management, enrages the activists on the “LGBT” issues.
Maybe this will be a lesson taught to MBA students, a lesson in what not do to.
Maybe this will inspire Corporate America, to not take the liberal side of divisive social / political issues.
Stuck on stupid. Carry on smartly.
The Murdochs are thinking of hiring the ceo.
How could one can be sent to many influencers?
Was their intention in sending it to influencers, to keep the can in the closet?
I've not a beer drinker, or any drinker of alcoholic beverages. I'm diabetic. I also don't do any social media sites, so none of those sites influenced my mindset. In today's world, it so easy to claim disinformation, instead of admitting that normal people just don't like having homos, lesbians, cross-dressers, etc. shoved down their throats on a regular basis. This guy believes you feel that way because of social media disinformation. He's the deluded one.
Yo, Budweiser: tiime to hire Kevin Kline as your PR consultant: https://www.youtube.com/watch?v=QSlnFzRXBrY
And if you believe this, my dear FRiends, Bud Light is for you.
No matter how they try to spin this, the fact remains that Doukeris should know what his marketing director is doing on every product line. You do not do a run of one-off cans for no reason. People are sick and tired of the trans position being rammed down their throat and, to me, trying to make beer the vehicle for such a move is beyond stupid. This twit has no idea who was buying his product. And to follow it up with a statement that Heinerscheid was just on a “leave of absence” says he has no stones and he doesn’t think she screwed up. I don’t think A-B could have screwed this up in a worse fashion.
Nah, they’ll just make up the revenue elsewhere. Accounting trickery...
But if the next quarter isn’t good, he’ll have some ‘splainin’ to do. If it was just some one-off thing and caused this much damage to the brand and revenue - who’d been fired? Someone needs to ask this question the next time he tries sliding the BS past a reporter.
he is starting to sound like bart simpson
Michel doesn't get it because he's Brazilian, and Brazil is one of the biggest tranny havens in the world. Wouldn't surprise anyone if he finageled/schtupped/pecadillo'd with one himself, in fact his "What's the big deal?" play here feels curiously self-centered.
Look, Michel, you done screwed the brand for life. Seriously. You put the f@ggot Elephant Man on your Bud Light can, and that choppad1ck Audrey Hepburn female impersonator disgraced the memory of the Anheuser family (and Audrey Hepburn, whose estate should sue the everlasting f out of that f@g and AB InBev). That ain't just some random tweet about Pride Month or some other blasphemy.
You would be better off promoting Busch Light as your new fagship, er, flagship beer. What you all didn't understand, was that Spud and Spud Light deliver an ok taste if chilled to near ice at an acceptable price point for Joe Sixpack.
So what you did with that woke white Karen who ordered this ad campaign, was FAIL to supervise YOUR PEOPLE. Karen knew exactly what she was doing, which was breaking the mindset of some guy who just wants to take a cold Bud Light suitcase out on the lake to fish, with his old policeman's special taped under the captain's chair of his Bass Buggy, which he got second-hand cherry but cheap.
Don't f with us, Michel, we got a long memory.