this sure is amusing to watch.
They are trapped, because in today’s world, companies want to bend over backwards to prove that they support “LGBT”. Many major companies are very open about supporting gay pride parades and other “gay” events.
So they are trapped, because their backtracking, saying this Dylan Mulvaney controversy was not their doing, was not really a marketing move, was done by some other marketing firm, and not endorsed by AB management, enrages the activists on the “LGBT” issues.
Maybe this will be a lesson taught to MBA students, a lesson in what not do to.
Maybe this will inspire Corporate America, to not take the liberal side of divisive social / political issues.
companies want to bend over backwards
That might get a few pokes, but not really enough to move the needle.
yep
they are screwed
if they wanted more soyboy customers
they should have picked a seltzer
what does it matter which brand sales increase
if overall sales increase