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‘There’s No Game Plan’: Bud Light Sales Collapse amid Backlash to Dylan Mulvaney Campaign
Yahoo! News ^
| 5/2/23
| Ari Blaff
Posted on 05/02/2023 7:41:55 PM PDT by DallasBiff
“I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Bump Williams, the market research company chief, told the St. Louis Post-Dispatch on Monday.
In early April, Bud Light sent Mulvaney decorative cans of beer featuring the influencer’s face as part of a promotion paired with March Madness. Alissa Heinerscheid, Bud Light’s recent marketing manager, was the brain behind the scheme and sought to rejuvenate the brand by “shifting the tone.”
(Excerpt) Read more at news.yahoo.com ...
TOPICS: Business/Economy; Chit/Chat
KEYWORDS: budlight; rino; transgender
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Note to business and RINO"S, don't piss off your base.
To: DallasBiff
She shifted the tone, alright. That master’s degree in butt trumpet sure came in handy.
2
posted on
05/02/2023 7:44:26 PM PDT
by
Noumenon
(You're not voting your way out of this. KTF)
To: DallasBiff
They need to fall much more than the 8% mentioned inthe article.
3
posted on
05/02/2023 7:45:15 PM PDT
by
Fai Mao
(Starve the beast and steal its food!)
To: DallasBiff
on the upside
alissa “oops” hammerscheid will be famous
at harvard business school
4
posted on
05/02/2023 7:46:04 PM PDT
by
joshua c
(to disrupt the system, we must disrupt our lives, cut the cable tv)
To: Noumenon
This is so amusing to watch.
L
5
posted on
05/02/2023 7:47:42 PM PDT
by
Lurker
( Peaceful coexistence with the Left is not possible. Stop pretending that it is.)
To: DallasBiff
im reading that retailers are discounting to clear their shelves
which means no future orders
6
posted on
05/02/2023 7:48:17 PM PDT
by
joshua c
(to disrupt the system, we must disrupt our lives, cut the cable tv)
To: DallasBiff
To: DallasBiff
The entire executive team needs to be fired.
They have failed.
They insulted their customers.
They need to go—every last one of them.
8
posted on
05/02/2023 7:49:25 PM PDT
by
cgbg
(Claiming that laws and regs that limit “hate speech” stop freedom of speech is “hate speech”.)
To: DallasBiff
I wonder if they’ll end the Bud Light name and start selling the same “beer” under a new brand.
9
posted on
05/02/2023 7:50:18 PM PDT
by
Steely Tom
([Voter Fraud] == [Civil War])
To: aMorePerfectUnion
10
posted on
05/02/2023 7:50:46 PM PDT
by
joshua c
(to disrupt the system, we must disrupt our lives, cut the cable tv)
To: Lurker
There is no truth to the rumor that Bud will merge with Fox News.
To: DallasBiff
12
posted on
05/02/2023 7:54:15 PM PDT
by
aimhigh
(THIS is His commandment . . . . 1 John 3:23)
To: Lurker
AB’s utterly tone deaf responses are also gratifying. Keep rearranging them deck chairs, boys!
13
posted on
05/02/2023 7:54:29 PM PDT
by
Noumenon
(You're not voting your way out of this. KTF)
To: DallasBiff
A large portion of the population voter with their wallet to cancel the WOKE movement. A lot of citizens are not ready to live or support a lie.
Good Hunting... from Varmint Al
To: DallasBiff
Welcome to the Hall of
Fame Shame:
Datsun, New Coke, Bud Light.
15
posted on
05/02/2023 7:57:11 PM PDT
by
Governor Dinwiddie
(LORD, grant thy people grace to withstand the temptations of the world, the flesh, and the devil.)
To: DallasBiff
One of the most effective conservative product boycotts of all time, no thanks to Trump, his son, and the rest of the Republican establishment.
16
posted on
05/02/2023 7:57:20 PM PDT
by
Drew68
(Ron DeSantis for President 2024. A real conservative.)
To: Varmint Al
Good to see you around.
L
17
posted on
05/02/2023 7:58:21 PM PDT
by
Lurker
( Peaceful coexistence with the Left is not possible. Stop pretending that it is.)
To: DallasBiff
"..strategy of using “inclusive” marketing to promote the brand to young people."A complete fail from the trending "it" crowd in not making up the lost bud light sales.
To: DallasBiff
19
posted on
05/02/2023 8:06:43 PM PDT
by
Persevero
(You cannot comply your way out of tyranny. )
To: cgbg
These people are out of touch idiots. When a company wants to rebrand itself they spend incredible amounts of money on market research on their customer base. It is obvious that Bud did not do this.
I could have done this research in a week with great accuracy at fraction of the cost. Go to bars of lower and middle and upper class and ask the customer what they think about a transvestite being the spokesman for Bud. Also go to grocery stores where most Bud is sold.
Do not bother with biker bars as the answer is NO and you might get your ass kicked.
Relative to Anhauser Bush, they are idiots
20
posted on
05/02/2023 8:11:29 PM PDT
by
cpdiii
(cane cutter-deckhand-roughneck-oil field trash- drilling fluid tech-geologist-pilot- pharmacist)
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