Posted on 05/02/2023 9:20:29 AM PDT by Red Badger
Bud Light is in big trouble as sales continue to plummet, according to data released by Bump Williams Consulting.
As Slay News has reported, decent-minded Americans everywhere have been boycotting Anheuser-Busch products after Bud Light tried to pour “woke” ideology down their throats.
Bud Light sales were down 21.4% compared to the same time last year.
The week before, sales were down 17%.
“Larger packages of Bud Light are not being purchased — the 30-pack suitcases, the 20 packs, the 18 packs, the 12 packs — they’re all being impacted,” Williams said.
“It’s going to be very very hard to reverse the decline.”
“I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Williams said.
Bud Light is the bestselling beer in the US.
Last year, sales were around $4.8 billion.
The No. 2 brand, Modelo Especial, sold $3.75 billion while Michelob Ultra generated $3.3 billion in sales.
“Her big miss was I don’t think she understood who the core Bud Light shopper was,” Williams said of Alissa Heinerscheid, the marketing executive behind the self-destructive campaign featuring transgender Dylan Mulvaney.
As Slay News reported, just before the campaign dropped, Heinerscheid trashed Bud Light’s customer base and vowed to turn the brand “woke.”
“When she came out with her comments, they were deemed as being derogatory, insulting, and juvenile,” Williams said.
“And the Bud Light drinkers said ‘Enough of that’.”
Former Anheuser-Busch president of sales and distribution, Anson Frericks, said:
“Anheuser-Busch has forgotten who it is accountable to.
“Its accountable to its shareholders.
“We’re a month into this controversy and the reason we’re still into this and still talking about it is Anheuser has not been clear about what Bud Light stands for.
“Traditionally it’s been an apolitical brand that did not get into politics.”
According to The New York Post:
A staggering sales hit for Bud Light is worsening with each passing week following an ill-fated marketing tie-up with transgender social media influencer Dylan Mulvaney — with the latest weekly figures showing a staggering 21% drop.
During the week ended April 22 — the most recent industry data available — Bud Light sales plunged 21% — accelerating from their 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting.
Meanwhile beer volumes — the number of cases sold, whether in packs of 12, 18, or 24 cans — dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data.
Based on the number of Miller Lite cans on the side of my road, I would gather sales are UP!
By inserting Bud Light into the culture war, the brand’s marketing team assured that there would be no natural stopping point for its slide and no clear path to recovery.
Look, there is a silver lining. Now that Bud light caters to the trans community and is known as the Beer for trans people, stats show that the number of people who want to transition have doubled. So maybe when have the population transitions Bud will get back their market share, the trend is their friend.
“I want you to get up right now. Sit up. Go to your windows. Open them and stick your head out and yell – ‘I’m as mad as hell and I’m not gonna take this anymore!’ Things have got to change. But first, you’ve gotta get mad!…You’ve got to say, ‘I’m as mad as hell, and I’m not gonna take this anymore!’ Then we’ll figure out what to do about the depression and the inflation and the oil crisis. But first, get up out of your chairs, open the window, stick your head out, and yell, and say it: ‘I’m as mad as hell, and I’m not gonna take this anymore!’
Unfortunately, my wife drinks Bud Light Cheladas so she will continue to buy them.
I would switch her over to Modelo but they only make them in 40oz cans
Whole bunch of folks here said that...
I can’t take credit for it. Don’t know who came up with it, but it is brilliant.
Of course she knew. She was just pushing her agenda.
Tranny Fluid!!!
The #2 and #3 brands listed in the article, Modelo and Michelob, are both AB InBev brands. They need to go too.
i think the answer is obvious
there needs to be a personal social credit score
and if you do not drink bud light
you lose points
btw i am currently less than zero
Because normally when they do it, conservatives make a little stink, then keep on buying their products for the most part.
If they cross the left, on the other hand, the left will ding their DEI and ESG scores and then the megafunds won’t invest in them and banks won’t give them loans.
I’m guessing her boss knew too.
You don’t have be a rocket scientist to be aware of the culture wars going on in the US and which side is which.
More ‘elites’ giving the finger to American citizens. Fine. We’re returning the favor.
\
In another time and another place, those involved in making this marketing decision would have been publicly executed.
Weaponized targeted boycotts work.
Miller Light is a good sub.....................
you make an interesting point
with pride month coming up
how will AB respond?
Well then, there's always JAX beer. Oh, wait...
I’m thinking the Alissa woman thought this would be her ticket into WOKE stardom. She would get those coveted invites to the A listed parties and become sought after for higher positions.
Perhaps she did.
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