I’m thinking the Alissa woman thought this would be her ticket into WOKE stardom. She would get those coveted invites to the A listed parties and become sought after for higher positions.
Perhaps she did.
It’s pretty weird, because they should have known this would destroy their brand. It’s not exactly a boycott. No one wants to drink gay beer.
Maybe there is something more going on that they would intentionally destroy their business.
Probably the sales are a lot worse than it seems, because a lot of retailers are selling it at a loss. Like Costco 36 cans for $15. The retailers won’t order more.