Posted on 04/28/2023 5:27:44 AM PDT by Libloather
Bud Light is expected to "spend heavily" on marketing in the wake of backlash from its brief partnership with transgender activist Dylan Mulvaney, RadarOnline.com has learned.
The popular beer company was heavily ridiculed by conservatives after Mulvaney, 26, a TikTok creator and transgender woman, posted an Instagram with the adult beverage in a sponsored post.
After celebs like Kid Rock and Travis Tritt rallied fans on social media to boycott Bud Light over the partnership, the beer's parent company, Anheuser-Busch, has prepared to dramatically increase its marketing budget to recoup losses.
After beer sales plummeted, Anheuser-Busch distributors feared for their livelihoods and job security.
According to Benj Steinman, editor of Beer Marketer's Insights, Bud Light's parent company vowed to make up for economic losses.
In a closed-door meeting on Monday, Anheuser-Busch executives told distributors from across the country that they planned to "spend heavily on the brand after spending fell off a cliff last year," Steinman told the Post.
Steinman stated that the new marketing efforts would be rolled out as early as this week.
In a report to clients in regard to the meeting, Steinman said that Anheuser-Busch "did promise to spend lotsa dough on Bud Light [marketing] this spring and summer, starting with big push this week for the NFL draft."
As Bud Light's parent company worked overtime to repair its public image - and relationship with partners impacted by drop in sales - Anheuser-Busch also hosted private Zoom meetings with distributors nationwide.
(Excerpt) Read more at radaronline.com ...
isnt cindy mccain an AB distributor?
a twofer
Suddenly Bud-Light ads will feature cowboys, welders and weight lifters.
Kinda like The Village People, you know, it takes a village to raise the government child.
Watched the draft and never saw an ad or even a logo for Bud Light.
Only beer commercials were one for Corona and one for Modelo.
The real issue is that a lot of Bud Light drinkers, having tried a real beer over the past two weeks, might never go back.
hey AB
get a clue
its about the children
you are throwing in with a movement that is coming after our children
What’s your favorite beer?
The thugs and perverts running AB want to play a a guilt trip on us...
Start dropping kicking them right in the nuts heh.
Now, some skinny gay tranny cannot be erased from our minds. Since it isn't the actual taste of the beer that matters, it's just as easy to say Miller Light or Yuengling or PBR. I think Coors Light will be the winner here because they have Sam Elliot under contract. Personally, I'm partial to Yuengling when I want an American style lager.
Allagash White
The only way to fix this mess would be to hire Kid Rock as spokesman.
But the one, single thing that they absolutely refuse to do is be honest with their customers. They won't EVER admit that they F'd up or that they betrayed customer loyalty.
For that sin they must die.
Compare and contrast this Bud Light nightmare with a Hamm’s commercial from the 70s: a guy driving in a jeep with his bear to a lumberyard at the end of a hard day’s work to knock back some cold ones.
https://www.youtube.com/watch?v=sc2xsxlNlRc
Why? They showed their undercoat for all to bare witness of their woke company. To me that beer will always be known as a queer beer for queers,! They sure made that known. Maybelline is the next one to fall. I was, past tense, was a big Maybelline customer not anymore. Their makeup I guess only caters to the queer community. All other BORN women need not apply. See how far that gets them.
Without an obsequious apology and complete disavowel of any support for normalization drag queens, NO SALE.
This is actually their only way out. But they won’t do it.
This is fatal wokeness. When the jihadis were gunning down people in France a few years ago, one bar’s security system captured a conversation between two bartenders hiding under the bar as shots were fired in the street:
“You don’t KNOW they’re islamic...”
About to die, and still PC. That’s AB today.
And SWILL it still, is. No matter the labeling. Who the hell drinks bud light, run by Belgians. Someone should do a reverse takeover of InBev.
Real American Beer is still available- and all should buy American. Not “nato-beer” from Brussels management of tranny ‘soldier’ “men”. Not buying it or them.
Last night I was streaming a show on the History Channel and a Stella Artois advertisement played multiple times at every break. Anheuser-Busch InBev SA/NV is desperate to recoup their losses through their other brands too.
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