Posted on 04/21/2023 11:24:55 PM PDT by Morgana
The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday.
Alissa Heinerscheid was hired to overhaul Bud Light's marketing in June 2022 with the vision of freshening up its image.
But that took a disastrous turn on April 1 when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company's value.
Heinerscheid is being replaced by the vice president of global marketing for Budweiser, Todd Allen, according to Ad Age.
DailyMail.com has approached Bud Light for comment.
Heinerscheid's team was responsible for Bud Light's widely-lauded Super Bowl ad featuring Miles Teller and his wife Keleigh Sperry, and 'the Bud Light Carry' ad, which shows a woman carrying a round of beers to a table of friends without spilling a drop.
Those ads were part of Heinerscheid's vision to make the brand more female friendly - something she has described as a 'passion point'.
But that vision was swiftly cut down on April 3 with the brand's partnership with Dylan Mulvaney, a controversial trans activist with a mass following on social media, which proved to be a step too far for Bud Light's loyal customers.
Kid Rock was among the first to criticize the partnership and lead a boycott, with other conservative consumers, distributors and suppliers following suit.
Heinerscheid has not commented on the scandal.
(Excerpt) Read more at dailymail.co.uk ...
So when does she become an analyst for CNN? /s
Oh I figure she will replace Whoopi on “The View”
White Christian males fault
Bud Light’s new billboard ad campaign is perfect. That will piss off more people. Budweiser is putting more nails in their coffin.
They will be studying this for years to come. How to ruin a company in a few easy steps.
What is their new billboard ad?
When I saw that commercial, the first thing I thought was, “Now go get me a ‘sammich”. One of those commercials where I didn’t remember the product being sold
Horses and patriotism.
Well done Anheuser-Busch! LOL would this be it?
Time off to look for another job
Superficial, disingenuous, fragilistic restructuring.
Buh bye douchebag.
Yes, that’s it. LOL
Not real. A leftist twerp’s wet dream.
If it is real you’ll be able to buy some Clydesdales real cheap, real soon.
Why don’t they make her attend a special reeducation class on how to be respectful and sensitive to the feelings of the majority of their customers who are rightfully offended by the portrayal of perverted characters as normal instead of what they really are, sufferers of mental illness who have deluded themselves into living in a fantasy and expected everyone to participate in that fantasy even when it goes against their religion or just even just plain common decency.
So, horseface was put out to pasture?
“the first thing I thought was, “Now go get me a ‘sammich”.”
[laughs out loud]
now that was funny.
If you need to see a sarcasm tag here then you haven't been paying attention.
I’m not so sure yet that that isn’t a photoshop trick, but I actually hope they are this stupid because it would put AB in their grave. And after all this, good riddance.
With pay or without. They ain’t firing the beotch or they’ll be down 15 billion. AB, Nike, I say, they’re lying. They disrespected my wife and all females, I’ll drive their ass so deep in the ditch they’ll find them with the dinosaur bones. There I vented. Gotta get me a Yuengling. 😎
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