Posted on 04/06/2023 7:00:07 PM PDT by Morgana
First, it was Hershey's, then it was Bud Light, and now, Jack Daniel's is the latest brand this year to be facing a boycott over claims the company has "gone woke."
Social media users have taken offense to the whiskey brewer's "small town, big pride" campaign in which it teamed up with drag queens from Ru Paul's Drag Race—despite the campaign being nearly two years old.
The row over LGBTQ+ brand ambassadors is symbolic of a wider debate about drag shows and their exposure to children. Critics have expressed concerns over Drag Queen Story Hour, readings for children by drag performers at libraries. Tennessee, Jack Daniel's home state, was the first to pass a drag show ban in the presence of children over concerns about their sexualized content. The law has since been temporarily blocked by a federal judge.
Jack Daniels said in June 2021 that it had teamed up with three drag queens from the hit TV show to produce a series of videos called Drag Queen Summer Glamp, which was released during pride month. It features the participants completing challenges around the company's Lynchburg, Tennessee, distillery.
The whiskey makers said at the time that it was "a bold new experience—for both the queens and their hosts," while Lauren Richmond, then-brand manager for Jack Daniel's Tennessee Fire, noted the campaign "reaffirms our commitment to the LGBTQ+ community" despite being an "unexpected partnership."
"Jack Daniel's gets drag culture—which is all about celebrating individuality and inviting others to accept you as you are," Trinity the Tuck, one of the drag queens involved in the campaign, said in a statement.
"This is how Pride should be celebrated: with friends—new and old—in a place you would never expect," said Manila Luzon, another participant.
(Excerpt) Read more at newsweek.com ...
Damn. My last refuge...
Know your customer.
Timmy the Tuck? I don’t want any more images or I will need eye bleach.
Okay... Cater to 7% of the population and piss off the other 93%. Dumb marketing strategy.
“… have taken offense to the whiskey brewer’s…”
You don’t BREW whiskey.
So weird that, while they're being slowly erased, actual women are behind so much of this stuff.
That is, if Lauren Richmond is an actual woman.
Maybe that is why Mr. Daniels kicked his safe.
THIS!
Damn, I guess it is Kentucky bourbon from now on.
Satan LOVES pride...so much so; it got him kicked out of Heaven.
Do your homework before choosing a replacement. Jack Daniel’s is owned by a company that has several bourbon labels in its portfolio.
Plain damn nuts! Another product to live without.
This crap may offset inflation.
Hit the road Jack....
Heck, Gilette has them beat by years. Haven’t bought their products since that day. Two guys in a shower or something like that.
My impression was that brand loyalty was very important to Jack and that it isn’t easy to get people to grab a bottle of Jack Daniels on impulse.
In Texas a lot of conservative men are confirmed Jack Daniels drinkers. I don’t see how this isn’t a long-lasting serious blow to Jack.
A masculine branding like Jack Daniels had can be killed in an instant and can take generations to rebuild.
Supporting, no glorifying mental illness is never a good business decision.
JD can go F themselves, seems to be the deal with their support of these clowns.
Pretty stupid since there are so many other good (better) whiskeys to choose from.
JD isn’t Bourbon anyways, it’s just corn liquor. Time for a bourbon renaissance to counter the woke mob.
That would be my push, a Bourbon campaign where every small label bourbon slammed JD, as “Just another misguided corn liquor....real Americans drink BOURBON!”
What the hell is wrong with these people? You pander to one one hundredth of a percent of the population at the risk of alienating 75% of your customer base? What kind of morons do this?
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.