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McDonald's discriminates against Black franchisees, lawsuit claims
Reuters ^ | Sept. 1, 2020 | Jonathan Stempel and Bhargav Acharya

Posted on 09/01/2020 6:55:59 AM PDT by rickmichaels

McDonald’s has been sued by 52 Black former franchise owners who accused the fast-food giant of racial discrimination by steering them to depressed, crime-ridden neighborhoods and setting them up for failure.

In a complaint seeking up to $1 billion of damages, the plaintiffs said McDonald’s has not offered profitable restaurant locations and growth opportunities to Black franchisees on the same terms as white franchisees, belying its public commitment to diversity and Black entrepreneurship.

The plaintiffs said McDonald’s saddled them under its standard 20-year franchise agreements with stores requiring high security and insurance costs, and whose $2 million average annual sales from 2011 to 2016 were $700,000 below the nationwide norm. Bankruptcy often resulted, they said.

“It’s systematic placement in substandard locations, because they’re Black,” the plaintiffs’ lawyer Jim Ferraro said in a phone interview. “Revenue at McDonald’s is governed by one thing only: location.”

(Excerpt) Read more at torontosun.com ...


TOPICS: Business/Economy
KEYWORDS: fastfood; fooddesert; mcdonalds; nutrition
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...by steering them to depressed, crime-ridden neighborhoods and setting them up for failure.

♩ ♪ ♫ ♬♩ ♪ ♫ ♬♩ ♪ ♫ ♬
In the ghettoooooooooo...
♩ ♪ ♫ ♬♩ ♪ ♫ ♬♩ ♪ ♫ ♬

1 posted on 09/01/2020 6:55:59 AM PDT by rickmichaels
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To: rickmichaels

McDonald’s has deep pockets, lawsuit claims


2 posted on 09/01/2020 6:57:35 AM PDT by \/\/ayne (I regret that I have but one subscription cancellation notice to give to my local newspaper)
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To: rickmichaels

Rioters need junk food for energy!

Rioting is hard work!.............


3 posted on 09/01/2020 6:59:02 AM PDT by Red Badger (Sine Q-Anon.....................)
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To: rickmichaels

So.. the black franchisees are suing because they say the black areas they’re in are crime infested?

That sounds racist itself!


4 posted on 09/01/2020 6:59:07 AM PDT by Skywise
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To: rickmichaels
“Revenue at McDonald’s is governed by one thing only: location.”

Now, I haven’t been to a McDonald’s in probably ten years, but in general if a store is dirty, dingy, and has poor customer service, I won’t stop in no matter where it is.

5 posted on 09/01/2020 7:00:24 AM PDT by FoxInSocks ("Hope is not a course of action." -- M. O'Neal, USMC)
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To: \/\/ayne

Black franchisees don’t like being around blacks?..................


6 posted on 09/01/2020 7:00:48 AM PDT by Red Badger (Sine Q-Anon.....................)
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To: Skywise

Getting tired of them complaining every time the sun comes up 30 seconds late.


7 posted on 09/01/2020 7:01:13 AM PDT by AFB-XYZ
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To: rickmichaels

At first glance, it looks like this lawsuit might have some merit. How were the possible locations for the black franchisees picked? If they were given a list of black-majority areas only, McDonald’s might be in a bit of trouble.

But then there’s this, from the article:

[McDonald’s] also said that while it may recommend store locations, franchisees make the decisions.


8 posted on 09/01/2020 7:08:43 AM PDT by Leaning Right (I have already previewed or do not wish to preview this composition.)
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To: rickmichaels

No one put a gun to their heads and forced them to sign the contracts. And I guess Mickey D’s doesn’t really believe black lives matter. Sucks to be them!


9 posted on 09/01/2020 7:10:21 AM PDT by subterfuge (RIP T.P.)
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To: rickmichaels

McDonald’s was known, at least in the past, for doing a lot of due diligence in choosing locations to set up business.

So we are to believe, that McDonald’s intentionally sent black franchisees into marginal areas, setting them up for failure, setting them up for bankruptcy??

So McDonald’s allegedly wanted to set up stores in places where they expected they couldn’t survive?

It sounds crazy to think that McDonald’s wanted to set up businesses they expected to fail, all so the “Suits” at “Corporate” could claim that they have all these minority owned franchises. They don’t have minority owned franchises if they go out of business.


10 posted on 09/01/2020 7:11:02 AM PDT by Dilbert San Diego
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To: rickmichaels

Since McDonald’s generally lends a bunch of money to each franchisee and loses a bunch of money when a store fails, I am thinking this is nonsense.

I’m also thinking about the chicken franchise I own a big chunk of. It’s in about the crappiest neighborhood I’ve ever seen.

It also returned my money in 2 years and continues with a 50% ROI each year. Literally been the difference between me working until 72+ and thinking about retiring now, just on what’s it’s made, to date.


11 posted on 09/01/2020 7:12:51 AM PDT by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem)
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To: Dilbert San Diego

I am sure affirmative action had a fair amount to do with the failure.

Unqualified people do a crap job — example: Obama.


12 posted on 09/01/2020 7:14:11 AM PDT by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem)
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To: rickmichaels

How stupid or maybe naive are Black owners not to realize that putting their stores in depressed and crime-ridden areas will cause them to suffer the same fate as stores that previously selected those locations. Clean up the neighborhoods and you have an opportunity to build and succeed. What’s that definition of insanity - doing the same things over and over and expecting a different result (also the same definiton of socialism, previously tried and failed everywhere).


13 posted on 09/01/2020 7:16:22 AM PDT by CedarDave (Celebrating over 20 years as a Free Republic member and supporter.)
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To: rickmichaels

I see Rooters has climbed on the bandwagon of capitalizing “black.” I’ll never do that in the context of race.


14 posted on 09/01/2020 7:17:11 AM PDT by clintonh8r (Truth is hate speech to those who hate the truth.)
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To: rickmichaels

” who accused the fast-food giant of racial discrimination by steering them to depressed, crime-ridden neighborhoods and setting them up for failure. “

Boy....where would that possibly be, you “bigot”?


15 posted on 09/01/2020 7:26:56 AM PDT by VanDeKoik
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To: Red Badger

Makes sense; black ball players don’t like being around blacks either.


16 posted on 09/01/2020 7:27:17 AM PDT by Spirit of Liberty (It's morning in America again!)
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To: Leaning Right
My understanding is that it is tough sledding to make a go owning just one franchise location. I also understand that there are certain individuals that own huge swaths of McDonald Franchises and are doing quite well. Some of these individuals got the money they bought the franchises with via a successful career in sports or entertainment.

I think there are some "Oprah's" and "Magic Johnson's" who are doing quite well with their McDonald franchises.

17 posted on 09/01/2020 7:33:52 AM PDT by who_would_fardels_bear
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To: rickmichaels

"...locations for McDonalds restaurants..."

As affluence rises, it typically decreases the frequency that fast food (of any type) is consumed. That is seen again, and again, and again.
We see the occasional indulgences of President Trump and President Clinton before him, yet that is likely the exception and certainly not the rule.


18 posted on 09/01/2020 7:34:45 AM PDT by Blue Jays ( Rock hard ~ Ride free)
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To: who_would_fardels_bear

Its a shame that I am writing this, but it needs to be said.

In this political climate, why would any white males willing conduct business with blacks, women or the LGBQ crowd? The system is so stacked against you, you’re just setting yourself up for a law suit. I know many businessmen who feel this way, but can not openly express it.


19 posted on 09/01/2020 7:38:35 AM PDT by RBW in PA
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To: who_would_fardels_bear

> My understanding is that it is tough sledding to make a go owning just one franchise location. <

I would imagine so. And here’s the key question. Suppose a black guy applied for his first franchise. Was he given a list of all possible locations in his town, or just all possible black-majority locations?

It would seem to me that this would be easy to prove, one way or the other.


20 posted on 09/01/2020 7:40:07 AM PDT by Leaning Right (I have already previewed or do not wish to preview this composition.)
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