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MacDailyNews presents live coverage of Apple’s September 7th special event (iPhone 7 intro)
MacDailyNews ^ | September 7, 2016

Posted on 09/07/2016 12:36:08 PM PDT by Swordmaker

Apple CEO Tim Cook and a team of Apple executives will be holding their September 7th special event at 10am PDT / 1pm EDT. The special event will take place at the Bill Graham Civic Auditorium in San Francisco, California.

It is widely expected that Apple today will unveil the new flagship 5.5-inch iPhone 7 Plus and the smaller 4.7-inch iPhone 7 along with the next-gen Apple Watch. Mac updates may also be announced (although could be limited to press release only).

MacDailyNews will offer live notes during Tim Cook and company’s special event presentation right here on this page. So, just open both the webcast and this page so you can watch and comment live!

Apple CEO Tim Cook and a team of Apple executives will be holding their September 7th special event at 10am PDT / 1pm EDT.

The special event will take place at the Bill Graham Civic Auditorium in San Francisco, California.

It is widely expected that Apple today will unveil the new flagship 5.5-inch iPhone 7 Plus and the smaller 4.7-inch iPhone 7 along with the next-gen Apple Watch. Mac updates may also be announced (although could be limited to press release only).

Apple’s special event will be webcast live by Apple here.

MacDailyNews will offer live notes during Tim Cook and company’s special event presentation right here on this page. So, just open both the webcast and this page so you can watch and comment live!

Apple’s September 7th special event live notes:

---------

• AAPL: $107.34, -$0.36, -0.33% @ 12:57pm EDT

• Apple CEO Tim Cook in video on way to keynote with James Corden
• Carpool Karaoke with Tim Cook: One Republic
• Pharrell joins in backseat
• Carpool Karaoke: Sweet Home Alabama (where Tim Cook was born)

• Cook takes stage to applause
• Apple Music: Over 17 million paid subscribers • Apple Music tweaked in iOS 10
• Apple Music has become the premiere service for artists’ exclusives

• Apple Music Festival in London (10th anniversary) begins in just 11 days
• App Store: 140 million apps downloaded to date • App Store: 106% growth in app downloads YOY
• App Store: 2X more global revenue than “closest competitor”
• World’s more popular gaming devices: iPad and iPhone
• Over 500,000 games in App Store
• Mario coming to App Store
• Nintendo comes to iOS
• Creator of Mario, Shigeru Miyamoto, takes stage
• Mario – first on iOS – Super Mario Run (brand new game)
• Demo of Super Mario Run
• One-handed operation
• New “battle mode” called “Toad Rally” – compete against your friends or against players around the world
• Phil Schiller loses to Nintendo expert
• Super Mario Run – One set price. TBA at later date. Coming for 2016 holidays.

• Cook: Apple honored that Mario comes to iOS first
• Apple “deeply committed” to ConnectED • Cook has visited several ConnectED schools
• ConnectED teachers and students attending keynote
• This fall, all 114 ConnectED schools that Apple supports will be up and running
• Apple donates thousands of Macs, iPad, and Apple TVs top these schools
• Apple teaching Swift programming language to students via Swift Playground
• iWork: Pages, Keynote, and Numbers – Real-time collaboration (works on Macs, iPad, and iPhones)

• Demo of editing Keynote deck live onstage
• Cook takes stage to talk Apple Watch • Apple Watch is #2 behind only Rolex in worldwide watch sales despite only 8 months of sales vs. Rolex’s 12 months of sales in 2015
• Apple Watch is #1 in customer satisfaction
• Jeff Williams takes stage
• watchSO 3 – packed with features

• watchOS 3 features Instant app launches, Scribble, Dock, Activity sharing, SOS (emergency services), etc.
• Pokémon GO comes to Apple Watch • Pokémon GO has been downloaded more than 500 million times around the world
• Pokémon trainers have walked more than 4.6 billion kilometers playing the game
• Pokémon GO for Apple Watch gameplay blends gameplay with your daily life
• Pokémon GO complication available on Apple Watch watch face
• Pokéstops shown on Apple Watch
• Pokémon GO for Apple Watch shipping before the end of the year

• This’ll sell more than a few Apple Watches
• Jeff Williams introduces the next-gen Apple Watch • Apple Watch Series 2
• Completely reengineered
• Swim-proof. Now IP 67 - Can be worn while swimming, surfing, etc. – water resistant to a depth of 50 meters.
• The speaker ejects the water at the end of your workout
• Apple Watch Series 2 have been thoroughly tested for water-resistance
• New swimming workouts for Workout app
• Apple S2 system-in-a-package (SiP) – dual core processor that’s up to 50% faster, new GPU up to 2X the performance
• Night Sky app (60 frames per second on your wrist)
• 2nd-gen display – 2X brighter (1000 nits) – birghtest screen Apple has ever shipped
• BUILT-IN GPS! Runners, cyclists, hikers, etc. rejoice!
• Apple Watch Series 2 – GPS starts immediately, route maps, open to developers
• ViewRanger hiking app GPS demo for Apple Watch Series 2
• Apple Watch Series 2 – aluminum, stainless steel, and CERAMIC (4X stronger than stainless steel) – new white Apple Watch

• Apple Watch Series 2 Hermès models also available
• Apple Watch Series 2 offers something special for runners: NIKE partnership • Apple Watch Nike+ – specifically for runners
• Apple Watch Nike+ – Fitbit is hating life
• Apple Watch Nike+ is “your perfect running partner.”
• Apple Watch Nike+ delivers the best – “the best” – running experience available.
• Apple Watch Nike+ invites wearers to run
• With Apple Watch Nike+, users are a part of Nike+ Run Club, “the world’s best running club.”
• Available in four colors
• Apple Watch Series 2 starts at $369
• Apple Watch Nike+ starts at $369
• Apple Watch Series 1 (gets new S2 Sip) starts at $269

• Pre-order September 9th, on sale the following week; Apple Watch Nike+ available late October
• iPhone: The phone to which all other smartphones are compared • Apple has sold over 1,000,000,000 iPhones – the best selling product of it’s kind ever
• iOS 10: Apple’s biggest iOS release ever
• Cook reviews iOS 10 features
• Cook reviews HomeKit and the new Home app for home automation made easy (look for accessories with the “Works with Apple HomeKit” label)

• Cook reviews new features in Messages for iOS 10
• iPhone 7 revealed – the best iPhone that Apple has ever created • Jony Ive video shows of the new iPhone 7
• High-gloss black finish
• Pristine mirror-like finish – seamless – the glass melds into the casing

• iPhone 7 is the most singular, most-evolved representation of this design
• Phil Schiller takes stage • iPhone 7 design – beautiful new designed. JET BLACK (high-gloss). Black (matte). Gold. Silver. Rose Gold.
• iPhone 7 Home button – completely redesigned – force sensitive, solid state, Apple Taptic Engine (API available to developers)
• iPhone 7 and iPhone 7 Plus are water and dust-resistant IP67 protection standard
• iPhone 7 camera: All-new. Optical Image Stabilizer. f/1.8 aperture, six-element lens, 12MP sensor, New True Tone flash with Quad-LED with flicker sensor, Apple-designed image signal processor (“a super computer for photos”), wide-color gamut (for the first time), low-light photography is greatly improved
• Live Photos are now image stabilized, RAW camera capture API for developers

• 7MP FaceTime HD camera (up from 5MP) with auto image stabilization
• iPhone 7 Plus – Two (2) 12MP cameras (one wide angle and one telephoto lens) • iPhone 7 Plus – optical zoom up to 2X

• Software zoom from 2X all the way up to 10X
• iPhone 7 Plus – depth of field – hardware and software working together – a huge breakthrough – simply choose “Portrait” and you see the “depth effect” – generated in realtime, deep-depth preview on your iPhone’s display – comes as free update later this year to all iPhone 7 Plus users • iPhone 7 Plus camera is unparalleled in a smartphone
• This is the best camera ever made in any smartphone

• For many users, this will be the best camera they’ve ever used
• iPhone 7/Plus Retina HD Display: 25% brighter

• Instagram demo
• Audio: Lightning is great for digital audio. Provides power and control • There are now over 900 million Lightning-enabled devices
• There are many Lightning-enabled headphones
• Apple taking headphones to Lightning – including Lightning earphones in the box
• Lightning to 3.5mm analog adaptor included in the box with every iPhone 7/Plus
• 3.5mm headphone jack is over 100 years old
• Apple has the courage to move on
• Gives Apple space where space is at a premium
• Apple has a vision of how audio should work on mobile devices: Wireless
• Apple wants to really deliver wireless audio the right way
• Apple wants to kill the audio cable
• Apple AirPods: wireless earphones
• Apple’s new wireless AirPods contain the Apple-designed W1 chip – high quality playback while maintaining a constant connection
• Up to 5 hours of listening on a single charge – case provides up to 24-hours of listening
• Apple wants a truly wireless experience. The company has been working toward this for many years
• Apple AirPods – put them near your iPhone. Tap “connect.” That’s it. (No pairing, unpairing, etc._
• Apple AirPods deliver a truly magical Apple experience – dual acceleromoters, many more features
• Tap to talk to Siri
• Apple AirPods are small and comfortable

• Beats will have line of wireless headphones using Apple’s W1 chip
• Apple Pay – Over 90% of contactless payments made in U.S. are made using Apple Pay

• Apple Pay coming to Japan in October using FeliCa technology
• Apple A10 Fusion – 40% faster than A9, 2X faster processing vs. A8 – four cores, two cores are high-efficiency cores to max. battery life • New GPU in A10: 50% faster than A9, 3X faster than A8 (240X faster than original iPhone)
• Apple A10 Fusion is the most powerful chip ever in a smartphone – console-level gaming
• ThisGameStudio demo (Oz Broken Kingdom)

• iPhone7/Plus – longest battery life ever in an iPhone (2 hours longer in 7 vs. 6s, 1 hour longer in 7 Plus vs. 6s Plus)

• iPhone 7/Plus video • iPhone 7 starts at $649 (available in 32GB, 128GB, 256GB) • iPhone 7 Plus starts at $749 (available in 32GB, 128GB, 256GB)
• iPhone 6s Plus gets upgraded storage capacities, too
• iPhone Upgrade Program starts at $32/month, includes AppleCare+ – expands to UK and China
• Orders start September 9, ship on September 16th – in 28 counties and then, one week later, in 30 more countries

• Apple AirPods available in late October for $159
• Cook recaps, thanks Apple employees, asks them to stand

• Cook introduces Sia performance featuring Maddie Ziegler


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: apple; applepinglist; iphone7
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To: Swordmaker

Even the British are upset : )

‘iPhone 7 better come with a Find My Headphones app’: Apple backlash begins after it ditches earplugs socket in favour of wireless AirPods that will set you back £159
http://www.dailymail.co.uk/sciencetech/article-3779271/iPhone-7-better-come-headphones-app-Apple-faces-backlash-removing-traditional-socket-launching-159-AirPods.html


121 posted on 09/08/2016 1:15:46 PM PDT by minnesota_bound
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To: minnesota_bound

Lordy, you guys are thick...Brits included...

If you own a pair of wired headphones they will work fabulously with the new iPhone 7 using the adapter that comes with it.

If you own bluetooth headphones, they will work great with the new iPhone 7.

If you own no headphones, the new iPhone 7 comes with earbuds that plug into the lightning jack.

If you want, Apple is coming out with really nifty, small wireless earbuds. They will cost $159, which is inline with nicer bluetooth headphones.

What is the beef?


122 posted on 09/08/2016 3:53:24 PM PDT by Crusher138 ("Then conquer we must, for our cause it is just")
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To: Shanghai Dan; IncPen; itsahoot; roadcat; VanDeKoik; minnesota_bound
Is 326 PPI all you need, or is 401 PPI better? Why would Apple offer both - unless there was a visible difference with the higher PPI (and thus making your own, earlier position about 326 PPI is all you need a mistake)? NOTE: Apple offers both resolutions, why is that?

Use your brain, Dan. This is a requirement of the technology. It's because that is the dot pitch of a 5.5" diagonal 1080P screen that fits on an iPhone 6 Plus, 6S Plus, and 7 Plus. It also happens to be the video HD specification for high definition video movies that would be video recorded by the camera included with the iPhone 6 Plus, 6S Plus, and 7 Plus, and then shown on 95% of the big screen television sets that are owned by the general public which are ALSO 1080P. There is no other reason than that.

To use a 326 PPI dot pitch the iPhone 6 Plus, 6S Plus, and 7 Plus screens would have had to have had 6.76" diagonal screens and been far too large for Apple's specifications. (Do you recall the early 1080P Android phablets that came out in that exact size?) Otherwise, the iPhone Plus models could not have had the HD proportioned screens.

Apple did not increase the PPI because it was necessary for improving visual acuity or to improve human perception beyond the Retina ability of the 326PPI, but rather to maintain ease of HD proportionality in a 5.5" aspect ratio using an efficient one-to-one video camera ratio to video display screen ratio without having to do inefficient algorithmic transformations (something every Android phones with non-standard pixel size screens must do, which again slows down the display) to fit one to the other. It's as simple as that.

123 posted on 09/08/2016 6:09:35 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Shanghai Dan
Record breaking. The Best Performing Smartphone Display they have ever tested (and that includes the iPhone 6 variants). It's not Apple - it's Samsung.

So? These are all static spec tests. They say nothing about moving pixels around, which is what you and I have been talking about. The quality of the display's visual appearance has ZIP to do with how well the hardware of the phone can handle the display.

124 posted on 09/08/2016 6:49:04 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker

I will wait for the iPhone 8 that will bring back the headphone jack.


125 posted on 09/08/2016 6:53:06 PM PDT by minnesota_bound
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To: Shanghai Dan; dayglored; ThunderSleeps
And I assume that you will stay 100% clear of all Windows and Android threads, right? I mean - you are on record as stating there is nothing that Android does better than iOS so why do you even get involved there - even if they do mention iOS you need to stay out!

No, because my business is working with both of those platforms. Unlike you, I do know what I am talking about when I make a comment on a Windows or Android thread. I also do not go on and on and on and on and on and on . . . spouting ignorant garbage over and over and over and over and over calling the Windows or Android users names.

If I make a comment on one of those threads, it is usually to inform, not to denigrate, it is certainly not to insult users. Ask dayglored or ThunderSleeps, the keepers of the pertinent Ping lists if what I just said is true or not.

126 posted on 09/08/2016 7:37:13 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: minnesota_bound
I will wait for the iPhone 8 that will bring back the headphone jack.

It won't be back. It's not Arnold or MacArthur.

127 posted on 09/08/2016 7:40:17 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker; Shanghai Dan; ThunderSleeps
> ...Ask dayglored or ThunderSleeps, the keepers of the pertinent Ping lists...

Well, now... Since dayglored doesn't expect that that offer to ask will be accepted, he merely stands back at a safe distance, watching in awe as this thread, comprised largely of this particular flamewar, soars above the 125-comment mark.

If only the threads I post about Windows could draw this much, ummm, enthusiasm for spirited argument! But alas, no, they wind down after a dozen or so such exchanges and go back to discussing BSODs and printer drivers. *sigh* I guess Windows folks, pro- and con-, just don't have this much stamina.

Or something,... whatever it is you guys are displaying... :-)

As for me, I gotta get up early in the morning tomorrow. G'night, all.

128 posted on 09/08/2016 7:51:19 PM PDT by dayglored ("Listen. Strange women lying in ponds distributing swords is no basis for a system of government.")
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To: dayglored
If only the threads I post about Windows could draw this much, ummm, enthusiasm for spirited argument! But alas, no, they wind down after a dozen or so such exchanges and go back to discussing BSODs and printer drivers. *sigh* I guess Windows folks, pro- and con-, just don't have this much stamina.

Well, we evil Apple fanboys could arrange to send some of our minions over to start slinging mud all over the place and insulting Windows users, but Alas, I know of no one who has the interest and frankly, dayglored, I've looked under the furniture, in the closets, out in the garage among all the ghosts of computers past, and not one single minion do I find, and, sad to say, not even any married minions. So, unless you have any ideas where I could look to find minions, I'm afraid you are thit out of luck for any flame wars from our camp.

You know we are more likely to express sadness and pity on anyone still stuck in Windows hell, rather than compound their travails by punishing them further.

129 posted on 09/08/2016 8:04:39 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker
Ask dayglored or ThunderSleeps, the keepers of the pertinent Ping lists if what I just said is true or not.

Swordmaker's comments are always welcome in the Android list.

Me, I use what works, and I don't feel the need to run-down other people's choices. In my day-to-day world between my stuff, my wife's stuff, and work I use regularly:

About the only current tech I don't have regular interaction with and thus don't comment on are windows based phones and blackberries. I have 3 science and engineering degrees and 35+ years working with computers. My take on it: use what works for you. Realize that even the stuff that doesn't work for you, probably works for someone or they'd have gone out of business long ago.

130 posted on 09/08/2016 8:11:11 PM PDT by ThunderSleeps (Stop obarma now! Stop the hussein - insane agenda!)
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To: ThunderSleeps; Swordmaker

Second everything you said, ThunderSleeps!

I won’t list all the gear I play with right now but it’s a similar list... Just the latest... bought the wife a new Mac mini for her home projects and enjoyment, just spun up a new set of CentOS VMs, and updated my Windows 7 and 10 VMs to the latest and greatest. Looking to add a color laser printer next.

Tomorrow I start the search for some spare Mac minions for Swordmaker ... :-)


131 posted on 09/08/2016 8:29:29 PM PDT by dayglored ("Listen. Strange women lying in ponds distributing swords is no basis for a system of government.")
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To: Swordmaker

Apple’s BIG Plans For 2017’s iPhone 8 Revealed: ALL-GLASS Design, New OLED Display Tech & IRIS Scanner
http://www.knowyourmobile.com/apple/apple-iphone-7s/23205/iphone-8-release-date-rumours-specs-features-detailed-2017

and....the headphone jack is coming back due to popular demand!


132 posted on 09/09/2016 12:57:06 AM PDT by minnesota_bound
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To: Shanghai Dan

“...I’m fine living in the PC and Android world...”
*************************************************************
And yet you are irresistibly attracted to an Apple thread? Yep, like the moth mindlessly attracted to the light so you feel drawn to Apple product threads.


133 posted on 09/09/2016 2:46:32 AM PDT by House Atreides (Send BOTH Hillary & Bill to prison.)
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To: Swordmaker

A ha! So there ARE reasons other than “you can’t see it!” to go to higher resolution. And with UHD and 4K video becoming more popular, you want higher resolutions than 1080x1920 to support native resolution.

Funny, it’s about time that Apple understood that native resolution modes are big benefit! Most other vendors got that several years ago... Kudos to Apple for finally catching up!


134 posted on 09/09/2016 8:11:28 AM PDT by Shanghai Dan (I ride a GS scooter with my hair cut neat...)
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To: Swordmaker
The quality of the display's visual appearance has ZIP to do with how well the hardware of the phone can handle the display.

Seriously? You sure you want to stand on that statement? Don't want to rethink and restate or refine?

135 posted on 09/09/2016 8:12:14 AM PDT by Shanghai Dan (I ride a GS scooter with my hair cut neat...)
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To: Swordmaker
No, because my business is working with both of those platforms. Unlike you, I do know what I am talking about when I make a comment on a Windows or Android thread.

Funny, I work with both platforms too! And unlike you, I at least know the resolution of the screens I'm targeting. Perhaps because I came up in a Windows-centric world when doing development, and learned early on the power of using logical pixels rather than fixed positions (like iOS did for the first several years).

All those things that so many Apple people rail about - all the different hardware platforms and screen resolutions that have to be supported in an app - are irrelevant if you know how to program AND the OS supports variable resolution! Your app automatically handles it with nothing more than 2-3 system calls at the beginning to get the system resolution - and that's it. Everything afterwards is automatically scaled - if you do your software right.

I also do not go on and on and on and on and on and on . . . spouting ignorant garbage over and over and over and over and over

Oh, like Apple ONLY has 326 PPI displays? ;)

136 posted on 09/09/2016 8:16:15 AM PDT by Shanghai Dan (I ride a GS scooter with my hair cut neat...)
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To: dayglored; Swordmaker; ThunderSleeps

Probably because we “Windows/Android guys” have heard it all before hundreds of times. We don’t get so defensive, probably because the vast majority of the world agrees with us.

I guess it’s true - when you are a small minority (like OSX or iOS fans), you do get really defensive!


137 posted on 09/09/2016 8:23:37 AM PDT by Shanghai Dan (I ride a GS scooter with my hair cut neat...)
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