He will be back!
Posted on 09/07/2016 12:36:08 PM PDT by Swordmaker
Apple CEO Tim Cook and a team of Apple executives will be holding their September 7th special event at 10am PDT / 1pm EDT. The special event will take place at the Bill Graham Civic Auditorium in San Francisco, California.
It is widely expected that Apple today will unveil the new flagship 5.5-inch iPhone 7 Plus and the smaller 4.7-inch iPhone 7 along with the next-gen Apple Watch. Mac updates may also be announced (although could be limited to press release only).
MacDailyNews will offer live notes during Tim Cook and company’s special event presentation right here on this page. So, just open both the webcast and this page so you can watch and comment live!
Apple CEO Tim Cook and a team of Apple executives will be holding their September 7th special event at 10am PDT / 1pm EDT.
The special event will take place at the Bill Graham Civic Auditorium in San Francisco, California.
It is widely expected that Apple today will unveil the new flagship 5.5-inch iPhone 7 Plus and the smaller 4.7-inch iPhone 7 along with the next-gen Apple Watch. Mac updates may also be announced (although could be limited to press release only).
Apple’s special event will be webcast live by Apple here.
MacDailyNews will offer live notes during Tim Cook and company’s special event presentation right here on this page. So, just open both the webcast and this page so you can watch and comment live!
Apple’s September 7th special event live notes:
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• AAPL: $107.34, -$0.36, -0.33% @ 12:57pm EDT
• Apple CEO Tim Cook in video on way to keynote with James Corden
• Carpool Karaoke with Tim Cook: One Republic
• Pharrell joins in backseat
• Carpool Karaoke: Sweet Home Alabama (where Tim Cook was born)
• Cook takes stage to applause
• Apple Music: Over 17 million paid subscribers • Apple Music tweaked in iOS 10
• Apple Music has become the premiere service for artists’ exclusives
• Apple Music Festival in London (10th anniversary) begins in just 11 days
• App Store: 140 million apps downloaded to date • App Store: 106% growth in app downloads YOY
• App Store: 2X more global revenue than “closest competitor”
• World’s more popular gaming devices: iPad and iPhone
• Over 500,000 games in App Store
• Mario coming to App Store
• Nintendo comes to iOS
• Creator of Mario, Shigeru Miyamoto, takes stage
• Mario – first on iOS – Super Mario Run (brand new game)
• Demo of Super Mario Run
• One-handed operation
• New “battle mode” called “Toad Rally” – compete against your friends or against players around the world
• Phil Schiller loses to Nintendo expert
• Super Mario Run – One set price. TBA at later date. Coming for 2016 holidays.
• Cook: Apple honored that Mario comes to iOS first
• Apple “deeply committed” to ConnectED • Cook has visited several ConnectED schools
• ConnectED teachers and students attending keynote
• This fall, all 114 ConnectED schools that Apple supports will be up and running
• Apple donates thousands of Macs, iPad, and Apple TVs top these schools
• Apple teaching Swift programming language to students via Swift Playground
• iWork: Pages, Keynote, and Numbers – Real-time collaboration (works on Macs, iPad, and iPhones)
• Demo of editing Keynote deck live onstage
• Cook takes stage to talk Apple Watch • Apple Watch is #2 behind only Rolex in worldwide watch sales despite only 8 months of sales vs. Rolex’s 12 months of sales in 2015
• Apple Watch is #1 in customer satisfaction
• Jeff Williams takes stage
• watchSO 3 – packed with features
• watchOS 3 features Instant app launches, Scribble, Dock, Activity sharing, SOS (emergency services), etc.
• Pokémon GO comes to Apple Watch • Pokémon GO has been downloaded more than 500 million times around the world
• Pokémon trainers have walked more than 4.6 billion kilometers playing the game
• Pokémon GO for Apple Watch gameplay blends gameplay with your daily life
• Pokémon GO complication available on Apple Watch watch face
• Pokéstops shown on Apple Watch
• Pokémon GO for Apple Watch shipping before the end of the year
• This’ll sell more than a few Apple Watches
• Jeff Williams introduces the next-gen Apple Watch • Apple Watch Series 2
• Completely reengineered
• Swim-proof. Now IP 67 - Can be worn while swimming, surfing, etc. – water resistant to a depth of 50 meters.
• The speaker ejects the water at the end of your workout
• Apple Watch Series 2 have been thoroughly tested for water-resistance
• New swimming workouts for Workout app
• Apple S2 system-in-a-package (SiP) – dual core processor that’s up to 50% faster, new GPU up to 2X the performance
• Night Sky app (60 frames per second on your wrist)
• 2nd-gen display – 2X brighter (1000 nits) – birghtest screen Apple has ever shipped
• BUILT-IN GPS! Runners, cyclists, hikers, etc. rejoice!
• Apple Watch Series 2 – GPS starts immediately, route maps, open to developers
• ViewRanger hiking app GPS demo for Apple Watch Series 2
• Apple Watch Series 2 – aluminum, stainless steel, and CERAMIC (4X stronger than stainless steel) – new white Apple Watch
• Apple Watch Series 2 Hermès models also available
• Apple Watch Series 2 offers something special for runners: NIKE partnership • Apple Watch Nike+ – specifically for runners
• Apple Watch Nike+ – Fitbit is hating life
• Apple Watch Nike+ is “your perfect running partner.”
• Apple Watch Nike+ delivers the best – “the best” – running experience available.
• Apple Watch Nike+ invites wearers to run
• With Apple Watch Nike+, users are a part of Nike+ Run Club, “the world’s best running club.”
• Available in four colors
• Apple Watch Series 2 starts at $369
• Apple Watch Nike+ starts at $369
• Apple Watch Series 1 (gets new S2 Sip) starts at $269
• Pre-order September 9th, on sale the following week; Apple Watch Nike+ available late October
• iPhone: The phone to which all other smartphones are compared • Apple has sold over 1,000,000,000 iPhones – the best selling product of it’s kind ever
• iOS 10: Apple’s biggest iOS release ever
• Cook reviews iOS 10 features
• Cook reviews HomeKit and the new Home app for home automation made easy (look for accessories with the “Works with Apple HomeKit” label)
• Cook reviews new features in Messages for iOS 10
• iPhone 7 revealed – the best iPhone that Apple has ever created • Jony Ive video shows of the new iPhone 7
• High-gloss black finish
• Pristine mirror-like finish – seamless – the glass melds into the casing
• iPhone 7 is the most singular, most-evolved representation of this design
• Phil Schiller takes stage • iPhone 7 design – beautiful new designed. JET BLACK (high-gloss). Black (matte). Gold. Silver. Rose Gold.
• iPhone 7 Home button – completely redesigned – force sensitive, solid state, Apple Taptic Engine (API available to developers)
• iPhone 7 and iPhone 7 Plus are water and dust-resistant IP67 protection standard
• iPhone 7 camera: All-new. Optical Image Stabilizer. f/1.8 aperture, six-element lens, 12MP sensor, New True Tone flash with Quad-LED with flicker sensor, Apple-designed image signal processor (“a super computer for photos”), wide-color gamut (for the first time), low-light photography is greatly improved
• Live Photos are now image stabilized, RAW camera capture API for developers
• 7MP FaceTime HD camera (up from 5MP) with auto image stabilization
• iPhone 7 Plus – Two (2) 12MP cameras (one wide angle and one telephoto lens) • iPhone 7 Plus – optical zoom up to 2X
• Software zoom from 2X all the way up to 10X
• iPhone 7 Plus – depth of field – hardware and software working together – a huge breakthrough – simply choose “Portrait” and you see the “depth effect” – generated in realtime, deep-depth preview on your iPhone’s display – comes as free update later this year to all iPhone 7 Plus users • iPhone 7 Plus camera is unparalleled in a smartphone
• This is the best camera ever made in any smartphone
• For many users, this will be the best camera they’ve ever used
• iPhone 7/Plus Retina HD Display: 25% brighter
• Instagram demo
• Audio: Lightning is great for digital audio. Provides power and control • There are now over 900 million Lightning-enabled devices
• There are many Lightning-enabled headphones
• Apple taking headphones to Lightning – including Lightning earphones in the box
• Lightning to 3.5mm analog adaptor included in the box with every iPhone 7/Plus
• 3.5mm headphone jack is over 100 years old
• Apple has the courage to move on
• Gives Apple space where space is at a premium
• Apple has a vision of how audio should work on mobile devices: Wireless
• Apple wants to really deliver wireless audio the right way
• Apple wants to kill the audio cable
• Apple AirPods: wireless earphones
• Apple’s new wireless AirPods contain the Apple-designed W1 chip – high quality playback while maintaining a constant connection
• Up to 5 hours of listening on a single charge – case provides up to 24-hours of listening
• Apple wants a truly wireless experience. The company has been working toward this for many years
• Apple AirPods – put them near your iPhone. Tap “connect.” That’s it. (No pairing, unpairing, etc._
• Apple AirPods deliver a truly magical Apple experience – dual acceleromoters, many more features
• Tap to talk to Siri
• Apple AirPods are small and comfortable
• Beats will have line of wireless headphones using Apple’s W1 chip
• Apple Pay – Over 90% of contactless payments made in U.S. are made using Apple Pay
• Apple Pay coming to Japan in October using FeliCa technology
• Apple A10 Fusion – 40% faster than A9, 2X faster processing vs. A8 – four cores, two cores are high-efficiency cores to max. battery life • New GPU in A10: 50% faster than A9, 3X faster than A8 (240X faster than original iPhone)
• Apple A10 Fusion is the most powerful chip ever in a smartphone – console-level gaming
• ThisGameStudio demo (Oz Broken Kingdom)
• iPhone7/Plus – longest battery life ever in an iPhone (2 hours longer in 7 vs. 6s, 1 hour longer in 7 Plus vs. 6s Plus)
• iPhone 7/Plus video • iPhone 7 starts at $649 (available in 32GB, 128GB, 256GB) • iPhone 7 Plus starts at $749 (available in 32GB, 128GB, 256GB)
• iPhone 6s Plus gets upgraded storage capacities, too
• iPhone Upgrade Program starts at $32/month, includes AppleCare+ – expands to UK and China
• Orders start September 9, ship on September 16th – in 28 counties and then, one week later, in 30 more countries
• Apple AirPods available in late October for $159
• Cook recaps, thanks Apple employees, asks them to stand
• Cook introduces Sia performance featuring Maddie Ziegler
Stop shouting, Swordmaker...
I have a Lenovo notebook. I need a couple of cables - that’s it. No dock. I don’t have to carry around extra things when I go. Just a USB cable or two - that’s it.
SO much nicer than a set cables and a dock. Like I see a few others around the office have to deal with.
Check the Huawei P6. Or the Vivo X5S. Both 1+mm thinner than the iPhones -and with full 3.5mm jack.
Apple wants to simply take more money from customers, and to lock people further into the ecosystem. But hey, you see that as a GOOD thing - that the consumer pays even more for less! Stockholm Syndrome in full regalia...
First to offer all wireless keyboards and such? Anyone who had USB ports, since - with standard computers - any Bluetooth/wireless/WIFI keyboard works with that dongle. Apple “built it in” because - like all Apply fanbois demand - it had to look the same.
First wifi printers? Apple can (once again) thank Xerox for inventing that, getting going. But Apple likes to take things from other people
Cutting the cord? You mean the company that builds a “Pro” computer that has essentially ZERO internal expansion? And has consistently eschewed standard sizes and cages and such to force use of their own if it’s internal - but really pushes you to use external (Firewire, Thunderbolt) for all your peripherals...
And we’re talking HEADPHONES you goober - which were wireless WELL before. What does this iPhone bring there, other than FORCING you to use yet-another-adapter OR get wireless headphones?
But you don’t get it, because you simply see them as doing no wrong. You see ZERO good about Androind and have essentially stated as such. You’re as much of a fanboi as can be.
I’m fine living in the PC and Android world - it’s where 90%+ of the world live. Hey guess what - you can design a Mac on Windows; you can’t do it on OSX! Your vaunted Apple gear wouldn’t live without the Windows/PC world.
That’s the fact, jack!
$150 to buy air buds when none were needed before.
Now we will see more people talking to themselves and figure they are crazy people as we will not see the headphone wires anymore.
Paying about $1,000 for a iPhone and air buds is crazy!
He will be back!
I was shouting to get through your thick skull. Why were you complaining about needing more ports then? The vast majority of MacBook users don't have a need for them. You just told me you don't need them. We don't need them. YOU don't use a MacBook. So why are you on an Apple thread making noises about something you don't use!
You are just here to toss brickbats and feces around to mess up the entire thread. You've added nothing substantial or useful to the discussion since you started dropping into Apple threads. Nothing except useless noise.
Again, as I told you, no one said a damn thing about "thinner" iPhones except YOU and your arguing an issue no one made. YOU brought in the jack image that was too thick as evidence. I merely shot you and your specious evidence out of the water.
Apple wants to simply take more money from customers
No, you always have to characterize it as something nefarious. "take more money" instead of the proper "earn more money" which a proper conservative would use. You sound like a Bernie follower. I'll again ask you: "Are you sure you are on the right site?"
There you go, back into your Android and PC bubble. As a matter of fact, Apple was also the first computer company to standardize on USB ports before others were even much aware of them. PCs had trouble even properly implementing USB for years after. Microsoft just couldn't get it right. You do not even know much about computer history. We are talking about development in 1997, release with the first iMac in August 1998.
First wifi printers? Apple can (once again) thank Xerox for inventing that, getting going. But Apple likes to take things from other people
Again, you don't know Jack. The WIFI alliance had many sponsors, but prominent among them was APPLE! Xerox was no where to be found in having anything to do with WIFI.
Do you make up your arguments as you go along? Are you drinking?
Cutting the cord? You mean the company that builds a “Pro” computer that has essentially ZERO internal expansion? And has consistently eschewed standard sizes and cages and such to force use of their own if it’s internal - but really pushes you to use external (Firewire, Thunderbolt) for all your peripherals...
You don't use any of this stuff you are spouting off about, and you are just demonstrating your total ignorance of it. I DO USE IT, daily. IDIOT. Do you even bother to read what I wrote to you????
Firewire? Thunderbolt? Are you even aware that those are actually industry standard connectors not developed by Apple? Probably not. They are actually superior in their speed and conductibility to what was commonly used by PCs. . . but then YOU DON'T KNOW THAT so you denigrate it because you are IGNORANT of the facts.
"Goober?" I've been working in this industry and owned businesses in this industry for almost 40 years and you call me a "goober." All because you don't like a change in a product you are not going to buy, and don't use, and will never use, and do not like, but are insanely obsessed about it, its users, and the company who makes it, so much so that you invade every thread the people who DO use it and want to discuss it, and bad mouth it, the company, and them.
Did I say that Apple invented wireless headphones? Not on your life. Apple is not "forcing" anyone to use an adaptor, idiot. They are PROVIDING their users with a superior set of earbuds. How is that forcing anyone to do anything????
You are DELUSIONAL if you think that Apple is forcing buyers of Apple's iPhones to do anything! That is the problem with you Apple haters. You think Apple's customers are somehow manipulated by Apple into doing what they want them to do.
You just cannot conceive that Apple customer's, over 800,000,000 of them who have purchased over 1.3 BILLION Apple iOS products over the last NINE YEARS, really did so because they made a sane, rational decision, can you????
No, you can't conceive of that at all, can you?
Then get the hell out of the Apple, Mac, and iPhone world with your rude insane unwanted drivel. You are not appreciated.
Want to bet you can't design on OS X? It's UNIX™.
None are needed now. There is an included set of earbuds. The Airbuds are optional.
Don't you anti-Apple hate brigade members bother reading things before you jump in and go off half-cocked and start screaming and making fools of yourselves and attacking everyone in sight??? I guess not.
iPhone 7 cost $749 + AirPods cost $159 = Way too much
No, another lie. iPhone 7 starts at $649, not $749, for the 32GB version which comes equipped with the Lightning Earbuds and a Lightning to 3.5mm jack adaptor if you want to use your third party earphones. The 128GB iPhone 7 is $749.
You don't require the $159 AirBuds, unless you want to buy them.
Quit exaggerating, which is a more polite word for lying.
You just proved my point about not reading anything before spouting off and making yourself into a fool.
Wow, someone woke up on the wrong side of the bed!
I guess others cannot have ANY opinion about what Apple does. I’ll back out.
And I assume that you will stay 100% clear of all Windows and Android threads, right? I mean - you are on record as stating there is nothing that Android does better than iOS so why do you even get involved there - even if they do mention iOS you need to stay out!
Right? That’s what you want...
Unbunch your panties now, and go about your day.
Amd you can't conceive that for every iPhone sold, there are 7 or 8 Android phones. For every OSX computer sold, there are 15-20 Windows PCs sold. That in terms of market share, iOS and OSX are bit players. You foam at the mouth and rant about "feature phone this" and "limited smart that" and in the end - you end up saying nothing other than the stamping of feet and the tantrum of a child.
BUT, because Apple is the media darling and has such a vocal, jihad-like cult following, they can influence short-term decisions by companies that will negatively impact ALL of us (witness Samsung's dalliance with removal of microSD cards - they're back, after a 2 year hiatus unfortunately led by Apple's insistence they are not needed). This vocal minority unfortunately champions bad ideas that are not vetted for the world as a whole, and too many take it as gospel because of the shouting "might makes right" attitude of few.
The removal of the 3.5mm jack is viewed by the public-at-large as overwhelmingly a bad thing. If Apple's dumb decision has an impact on other phones - it's bad overall. But hey, Apple invented nothing, they lag here badly, and now that they did it, it's courageous and innovative!
But, like smug little Appcolytes, you don't give a damn about the technology world as a whole, as long as you get your Shiny New iThing that you can play with. Screw the rest - you're the best!
Bye bye!
PS: so when can we see your missives about how stupid Apple is for doing a phone with > 326 PPI screens? I mean, you've been adamant that more than 1 arc-minute of resolution at 18" (about 325 PPI) is stupid and wasteful - and now the iPhone 7 Plus has 401 PPI. So which is it - was Apple wrong in the past, and you need more resolution, or is the new design wasteful and a sign that Apple is just playing numbers games?
No, Dan, I can conceive of that, but, as an ECONOMIST I fully understand the MARKET SEGMENT MIX which YOU DO NOT, and despite my trying to EDUCATE you about such discriminating segment factors as market mixes meaning something very important about calling ALL phones manufactured using Android as a driving OS "smartphones" does not mean they really ARE "smartphones" you continually ignore that simple, and easily understood FACT. It is not any thing like stamping of feet or a tantrum of a child. YOU are the one who refuses to accept the reality of the world, a very childlike outlook, because YOU want the world to be the way you want it to be. I accept it for what it is.
YOU refuse to accept that in business, PROFIT share is far more important for the success of a business than MARKET share. When ONE company is earning 94% of ALL of the profits in the ENTIRE INDUSTRY with only 15% of the Market share by competing on quality and ecosystem, while all of the others are competing purely on price in a race to the lowest price in a commodity market and posting LOSSES, the one with all the profits is doing something right and the others are doing something wrong. Apple is rewarded with hundreds of billions of dollars of profits while the others are rewarded with what? At worst, bankruptcy.
There you go again claiming Apple is successful because of "media" and a "Jihad-like Cult." PROVING MY POING that you simply cannot conceive that Apple sells high quality products that work and that over 800,000,000, that's 800 MILLION individual buyers have individually CHOSEN to step up with their hard earned money to buy an excellent product and ecosystem that all works together far better than the KLUDGES that anyone else offers.
Somehow YOU, in your delusion, blame Apple for the misguided efforts of Samsung in attempting to duplicate Apple's success without understanding at ALL how it is accomplished by picking and choosing small pieces of the Apple model. All that just demonstrates again that neither YOU nor SAMSUNG understand at all that it is not any one piece of the ecosystem that Apple has built over the years that makes it and its products successful, but the overall deliberate synching and interaction of between ALL of Apple's products that create the ecosystem that makes Apple successful.
For example, MicroSD cards are NOT needed. The memory they provide is not integrated system memory in the way the memory on Apple devices is fully available to the processor. Removable memory is merely treated as external storage, far slower and it has to be handled in a different way. Removable media of any kind on a mobile device is a security hole that is impossible to block. Data stored on it can be stolen by the simple means of stealing the card, borrowing it and duplicating it and replacing it, etc. Linking mobile memory to a monolithic Cloud storage system, shared between all of a users devices, is a far better approach than trying to juggle multiple memory cards. Another choice available to iPhone users is to tie directly into the user's home Mac for storage.
Given all that, it is not Apple's fault that SAMSUNG, the copyist, tried again to copy Apple's successful products that have been CONSISTENTLY, aside from occasional single month Samsung flagship product introduction blips, the number one and number two BEST SELLING cellular phones in the world for the last nine years! but even during your claimed two year hiatus of no MicroSD cards, Samsung did indeed offer models with MicroSDs in some of its models, just not its flagship models.
You don't know at all how the "public-at-large" views the removal of the 3.5mm jack. That's an assumption on your part and is another logical fallacy called appeal to popularity. Frankly, neither do I, but we will find out when Apple's newest iPhone goes on pre-sale Friday and when the public finally gets the sans jack iPhone in its hands. Until then, no one knows. You think YOUR opinion drives the world.
Now, again, you push the claim that "Apple invented nothing" about a company that spends $9 BILLION on research and development every year and files for 4000 patents. You spout that line because you've heard it repeated. It isn't true. That's a lie spread mostly by Samsung due to the lawsuits against it for infringing those patents.
YOU love to spout every negative myth about Apple you run across, don't you? That is a sure sign of an Anti-Apple Hate Brigade Member. You are a member in good standing, I am certain.
PS: so when can we see your missives about how stupid Apple is for doing a phone with > 326 PPI screens? I mean, you've been adamant that more than 1 arc-minute of resolution at 18" (about 325 PPI) is stupid and wasteful - and now the iPhone 7 Plus has 401 PPI. So which is it - was Apple wrong in the past, and you need more resolution, or is the new design wasteful and a sign that Apple is just playing numbers games?
Where did you read that? Another one of your Anti-Apple sources? He's wrong.
y For once you seem to have understood my argument. . . however, YOUR snide claim is completely wrong about Apple now having 401 PPI in the new iPhones. The iPhone 7 and 7 Plus have the same 326 PPI as all of the previous Retina displays have had. It's the same Retina displays Apple has always had because it is unnecessary to go any farther on devices with these size screens which are looked at between 10" and 15" from the eye. Again, try doing some research before you again prove yourself to be a fool. It is something that is easily learned from Apple's spec sheet at Apple.com, the pundit press, or even the original article for this thread, yet you again go off half-cocked with mis-information.
"SizeThe 4.7-inch iPhone 7 and 5.5-inch iPhone 7 Plus have the exact same size as their predecessors, no surprises there.
Screen
Apple stuck with 1334 x 750 resolution for the smaller iPhone and 1920 x 1080 for the phablet." — BGR
YES! I read it from the most anti-Apple source ever:
Apple Itself. They claim 401 PPI for the 7 plus.
Now, are you going to admit you're totally wrong here? Reflect on that - maybe, just maybe, your worship of a company has led you astray more than once. Like here.
Or do you NOW claim that Apple itself is wrong, and got the information incorrect, and that you are correct?
Sorry - you lose. SO, back to the question:
Do you only need 326 PPI, and Apple is being wasteful (as you've called Android vendors) for using higher densty OR was Apple wrong and you need more than 326 PPI? Both can't be correct...
OK, you are right. . . But it is not a change in PPI on the iPhone 7 plus. The iPhone 6 Plus, and the iPhone 6S plus have been 401 PPI since they were introduced, because that is the way the numbers at that size and screen work out to be. It is the 1080 resolution available at 5.5" diagonal. So what? It is still the same Retina display that has been beating the pants off all the Android phones out there that are claiming huge numbers of PPIs.
Is 326 PPI all you need, or is 401 PPI better? Why would Apple offer both - unless there was a visible difference with the higher PPI (and thus making your own, earlier position about 326 PPI is all you need a mistake)? NOTE: Apple offers both resolutions, why is that?
As far as beating the pants off of Android phones, again - you're going by biased reports. If you look at an independent, scientific measurement based review, you find the following:
The Galaxy S7 matches or breaks new records in Smartphone display performance for: Highest Absolute Color Accuracy (1.5 JNCD), Highest Peak Brightness (855 nits), Highest Contrast Rating in Ambient Light (186), Highest Screen Resolution (2560x1440), Highest (infinite) Contrast Ratio, and Smallest Brightness Variation with Viewing Angle (28 percent). In addition, almost every display lab test and measurement shows some improvements compared to the Galaxy S6. See the main Display Shoot-Out Comparison Table for all of the measurements and details.
The Galaxy S7 and Galaxy Note 5 are neck-and-neck record holders for display performance, effectively tied or alternating between first and second place in almost all categories except screen size for the much larger Galaxy Note 5, and the much higher pixels per inch for the Galaxy S7. What is especially impressive is that the overall display specs and performance of the Galaxy S7 have been maintained or improved after being scaled down by 20 percent in area from the Galaxy Note 5. So… as the result of its even higher ppi, the Galaxy S7 becomes the Best Performing Smartphone Display that we have ever tested.
Record breaking. The Best Performing Smartphone Display they have ever tested (and that includes the iPhone 6 variants). It's not Apple - it's Samsung.
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