Posted on 01/26/2015 9:56:49 AM PST by DakotaGator
Post Holdings will buy Lakeville-based MOM Brands for $1.15 billion, combining the nation’s third and fourth largest breakfast cereal makers.
The deal, announced Monday morning, will give publicly traded Post a presence in the growing bagged cereal and hot cereal businesses, two of MOM Brands’ strongholds.
Privately-owned MOM Brands, which has a big cereal plant in Northfield, is known for its Malt-O-Meal brand. The 95-year-old company has grown steadily over the past 15 years, particularly capturing share in the low-price or “value” segment of the cold cereal business.
(Excerpt) Read more at startribune.com ...
“Rice Krinkles, who cares.
Those of us who have had both care.”
Ok, I’ll give you that. I’ve never had Krinkles so I cannot compare them to Krispies. What I can say is that Krispies are still around, therefore there must still be an audience for them, whereas Krinkles are a goner, so there must not be that great an audience for them. But I feel badly for you that you no longer have your Krinkles to keep you warm at night. Maybe Post will resurrect them one day, if you are in luck.
Had forgotten that commercial until the ear was shucked and corn flakes poured out...along with childhood memories.
Thanks!
Lice Klinkos... that’s wasist.
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