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Post buys Lakeville-based MOM Brands for $1.15 billion
Star Tribune ^ | January 26, 2015 | Mike Hughlett

Posted on 01/26/2015 9:56:49 AM PST by DakotaGator

Post Holdings will buy Lakeville-based MOM Brands for $1.15 billion, combining the nation’s third and fourth largest breakfast cereal makers.

The deal, announced Monday morning, will give publicly traded Post a presence in the growing bagged cereal and hot cereal businesses, two of MOM Brands’ strongholds.

Privately-owned MOM Brands, which has a big cereal plant in Northfield, is known for its Malt-O-Meal brand. The 95-year-old company has grown steadily over the past 15 years, particularly capturing share in the low-price or “value” segment of the cold cereal business.

(Excerpt) Read more at startribune.com ...


TOPICS: Business/Economy; Food
KEYWORDS: food; maltomeal; post
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To: Dr. Sivana

“Rice Krinkles, who cares.

Those of us who have had both care.”

Ok, I’ll give you that. I’ve never had Krinkles so I cannot compare them to Krispies. What I can say is that Krispies are still around, therefore there must still be an audience for them, whereas Krinkles are a goner, so there must not be that great an audience for them. But I feel badly for you that you no longer have your Krinkles to keep you warm at night. Maybe Post will resurrect them one day, if you are in luck.


21 posted on 01/26/2015 1:49:46 PM PST by flaglady47 (The useful idiots always go first)
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To: flaglady47
Maybe Post will resurrect them one day, if you are in luck.

Yup. I miss Quake cereal as well (MUCH better than Quisp). And I am waiting for Gillette to resurrect the Microtrac disposable razor, Hostess blueberry fruit pies, Colgate shaving cream, and a full sized sedan with an unsplit bench seat in the front. I guess I am a small demographic.
22 posted on 01/26/2015 1:53:21 PM PST by Dr. Sivana (There is no salvation in politics)
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To: PeterPrinciple

Had forgotten that commercial until the ear was shucked and corn flakes poured out...along with childhood memories.

Thanks!


23 posted on 01/26/2015 3:14:57 PM PST by DakotaGator (Weep for the lost Republic! And keep your powder dry!!)
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To: Dr. Sivana

Lice Klinkos... that’s wasist.


24 posted on 01/26/2015 6:08:12 PM PST by ViLaLuz (2 Chronicles 7:14)
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To: ViLaLuz
Lice Klinkos... that’s wasist.

Special Offer from So Hi ... Flee Baseball cards of Major Reague Pray-ers!
25 posted on 01/27/2015 2:39:34 AM PST by Dr. Sivana (There is no salvation in politics)
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