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why we need a real iPad killer and quick
IT Management earthweb ^ | May 12, 2010 | Mike Elgin

Posted on 05/15/2010 3:52:04 PM PDT by Swordmaker

I'll say it as plainly as I can: The iPhone, iPod Touch and iPad succeed mainly because of their user interface

No, it's not because of Apple hype, fanboy ,delusion, media gullibility, dirty tricks or anything else. Apple's multi-touch user interfaces are appealing to use for reasons most users, reviewers, bloggers and journalists don't fully understand.

Apple does understand. The company knows how, why, when and where to combine multi-touch, physics and gestures and an enormous repertoire of user interface design elements into something simple and exhilarating to use. They know this because they've been working on the problem full-time for seven years, guided by some very clear design sensibilities.

Any "iPad Killer" will have to at least approximate the interface sophistication of the iPad itself. So far, nobody has come even close. Quite the contrary. Competitors thus far have demonstrated a conspicuous lack of emphasis on user interface design. And that's why they fail.

A year ago, a lot of people thought a Fusion Garage tablet called the CrunchPad, now called the JooJoo, would take on the iPad with its larger screen, open and "cloud-based" approach, and low price. After a year and a half of development, the company finally shipped it. The device was panned by critics. It was an incredible market flop.

The next great hope was Microsoft's Courier project, a two-screen tablet that I knew as far back as September would never exist. They built some great mockups for how things should work.

But that doesn't count unless you can actually build a real product and ship it for a price people are willing to pay. I could build a mockup of a nuclear-powered jetpack with a built-in cup-holder. But my CGI wouldn't end the automobile era.

Some thought a project from HP called the Slate might "kill" the iPad, but that was another ill-fated attempt. Ultimately, the HP Slate was a Windows 7 PC with only 1 GB of RAM. Gimme a break. Worse, the tablet had multi-touch, but not physics or gestures. That's like making a blockbuster movie, but without sound. No wonder they killed it.

The latest "iPad Killer" is another project that doesn't exist. The Wall Street Journal this week interviewed Verizon Wireless Chief Executive Lowell McAdam, who said Verizon Wireless and Google are "working on tablets together." What does that mean?

Does that mean Verizon and Google have secretly formed a separate interface design company, and used their deep pockets to raid interface labs at universities to find the innovators in multi-touch design? Well, no. It probably means some suits had a meeting and decided to pursue some hasty product development based on the belief that duplicating the iPad experience looks easy enough.

(Google is also working with several hardware manufacturers to build Android-based tablets.)

Research In Motion (RIM) had reportedly planned an Android tablet for this year, but the company has apparently decided to do one based on its own operating system and ship it some time next year.

A universe of Chinese shanzai knock-offs, pen-based Windows-powered Tablet PC devices, no-name hardware-centric wanna-bes -- none of these are going to succeed until someone steps up and builds a sophisticated touch user interface with multi-touch, physics and gestures that thrills the mainstream public.

All the failures, and all the false hopes for those failures, are based on the flawed assumption that multi-touch user interface design isn't all that hard or important. It's based on the flawed assumption that specs -- USB ports, camera and multitasking, for example -- are more important than user interface design.

These panicked, cobbled together projects aren't going to compete. If we're serious about saving the world from the iPad, we've got to get the right people involved. Unfortunately, the interface innovators aren't working on an iPad competitor, and the iPad competitors aren't employing interface innovators, for the most part.

If history is a reliable guide, HP, Google, Verizon, HTC, RIM, ASUS and the rest are not going to build a more sophisticated touch interface than Apple.

Palm, which is now owned by HP, theoretically has a chance. The Palm Pre has a lot of very sophisticated interface design elements built in. It offers real multi-touch, physics and gestures. Transferred to a tablet with the right specs, I believe the Palm group now at HP has a shot.


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: ipad
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1 posted on 05/15/2010 3:52:04 PM PDT by Swordmaker
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To: Swordmaker
What's an iPad??????????

Do women use them?

2 posted on 05/15/2010 3:53:58 PM PDT by 2aberro
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To: Swordmaker

3 posted on 05/15/2010 3:58:59 PM PDT by Little Pig (Vi Veri Veniversum Vivus Vici.)
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To: ~Kim4VRWC's~; 1234; 50mm; Abundy; Action-America; acoulterfan; AFreeBird; Airwinger; Aliska; ...
Why Mike Elgin, anti-Apple zealot exraordinare, thinks we need a real iPad killer right now! PING,


ipad Killer Wanted
No experience necessary! Ping!

If you want on or off the Mac Ping List, Freepmail me.

4 posted on 05/15/2010 4:01:05 PM PDT by Swordmaker (Remember, the proper pronunciation of IE isAAAAIIIIIEEEEEEE!)
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To: Little Pig

lol


5 posted on 05/15/2010 4:05:57 PM PDT by meanie monster
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To: 2aberro

“What’s an iPad??????????

Do women use them?”

How’s it going Mr. Gump?


6 posted on 05/15/2010 4:16:06 PM PDT by PreciousLiberty (In theory, theory and practice are the same. In practice, they're not.)
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To: Little Pig
LOL, I guess you missed the 2010 27" iMac:

7 posted on 05/15/2010 4:21:10 PM PDT by PreciousLiberty (In theory, theory and practice are the same. In practice, they're not.)
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To: Little Pig
Your sequence, although humorous, actually does point out the direction Apple is likely to go in. The next step will be to put in iPad-like capabilities into Apple's iMac desktop machine.

And yes, there WOULD be people who would pay for wall-mounted 50+ inch iPads.

8 posted on 05/15/2010 4:25:08 PM PDT by PapaBear3625 (Public healthcare looks like it will work as well as public housing did.)
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To: PreciousLiberty
It looks like Apple already has multi-touch for the iMac. See Youtube MagicMouse demo
9 posted on 05/15/2010 4:31:41 PM PDT by PapaBear3625 (Public healthcare looks like it will work as well as public housing did.)
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To: Swordmaker
Remind me again just what is an iPad good for? Seems to me to be a product looking for a market, looking for a reason to exist. Some of the specs/features (or lack thereof) I've read for it make it seem extremely limited. Seems like an overgrown iPod touch. My son calls his iPod touch "an iPad-nano" only half-jokingly.

Why kill or compete with a product that seems to be going nowhere, capable of not much? Don't make an iPad clone, make something useful.

10 posted on 05/15/2010 4:36:06 PM PDT by ThunderSleeps (obama out now! I'll keep my money, my guns, and my freedom - you can keep the change.)
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To: Swordmaker

Nobody does total product integration like Apple...period.


11 posted on 05/15/2010 4:41:27 PM PDT by big'ol_freeper ("Anyone pushing Romney must love socialism...Piss on Romney and his enablers!!" ~ Jim Robinson)
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To: PapaBear3625

Close. Not wall mounted.

Think iDesk...


12 posted on 05/15/2010 4:45:17 PM PDT by piytar (Ammo is hard to find! Bought some lately? Please share where at www.ammo-finder.com)
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To: PapaBear3625

Yes, the MagicMouse looks pretty cool, I may have to try it when I get my next Mac. So far, my 24” iMac is working nicely enough. =:-D


13 posted on 05/15/2010 4:56:00 PM PDT by PreciousLiberty (In theory, theory and practice are the same. In practice, they're not.)
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To: PreciousLiberty
What’s an iPad?????????? Do women use them?” How’s it going Mr. Gump?

Many Freepers do not even watch TV,,, we reject all the high tech crap... I figured this was something akin to Maxi Pads.........

PS, I have a 25 yr old Sony TV with rabbit ears, and I get about 3 channels on a good day.

PSS, I also have over a 1/2 mil in the bank.

14 posted on 05/15/2010 4:58:40 PM PDT by 2aberro
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To: ThunderSleeps

“Remind me again just what is an iPad good for?”

Sure - making Apple a LOT of money.

For the consumer, providing a handheld platform for information consumption - books, movies, and games.

There’s never been anything like it before, no doubt there will be imitators but they will likely fall where the imitators of the iPod and iPhone have landed - short.


15 posted on 05/15/2010 5:01:12 PM PDT by PreciousLiberty (In theory, theory and practice are the same. In practice, they're not.)
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To: 2aberro

“PSS, I also have over a 1/2 mil in the bank.”

Good deal, don’t invest it you don’t understand current markets.


16 posted on 05/15/2010 5:02:12 PM PDT by PreciousLiberty (In theory, theory and practice are the same. In practice, they're not.)
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To: PreciousLiberty
Good deal, don’t invest it you don’t understand current markets.

you are very right... I don't. I found the lowest interest bearing account I could find to keep the tax down. Screw Obama.

17 posted on 05/15/2010 5:08:59 PM PDT by 2aberro
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To: PreciousLiberty

Oh I want one of each!


18 posted on 05/15/2010 5:19:34 PM PDT by chris_bdba
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To: Swordmaker
Why do we need an iPad killer? If the thing works, more power to Apple. If it doesn't work, it will kill itself.
19 posted on 05/15/2010 5:25:34 PM PDT by JoeFromSidney ( My new book, RESISTANCE TO TYRANNY, now available from Amazon.)
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To: ThunderSleeps
Why kill or compete with a product that seems to be going nowhere, capable of not much? Don't make an iPad clone, make something useful.

Primarily because it's an extremely profitable product that's selling as fast as Apple can manufacture it. HP, Google, and Sony already have their copiers cranked up.

MS may end up being the odd man out here. They've had little luck in scaling their products into a small light footprint. HP killed the Slate, but will probably bring it back with the Palm OS. This could be interesting. If Palm had leveraged their Pilot into a phone they could have had the iPhone quite a few years before the iPhone. HP has the ability to make it work.

I do not believe these tablets will be a fad. The head of Nintendo recently told his company engineers that the competition is not Sony. He believes they've won the battle with the Playstation. He believes the next battle for the gaming platform will be with Apple.

20 posted on 05/15/2010 5:28:29 PM PDT by Richard Kimball (We're all criminals. They just haven't figured out what some of us have done yet.)
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