The 3 Worst Things About That Terrible Jeep Super Bowl Ad

Federalist ^ | 2/7/2021 | Mollie Hemmingway

[Onthebrink]

In a generally weak year for Super Bowl commercials, Jeep’s stood out for being particularly obnoxious and tone-deaf. Called “The Middle,” left-wing political activist and world-famous singer Bruce Springsteen narrated and starred in the ad about how the country has been divided, but now it has a bright future as the “ReUnited States of America.”

While advertisements that appeal to virtues in order to increase sales and profits can work — see Toyota’s beautiful ad about the joy in adopting a child with special needs — this one fell flat and faced mockery and opposition from many viewers. Here are the three main reasons the ad didn’t work.

[Rummyfan]

The people who finance, write and act in these “commercials” are either hopelessly stupid, vile propagandists or probably both.

Oh, I vote both.

[Sans-Culotte]

News to me..who played? Who won?

Pretty sure the Bengals defeated the Longtails.

We are talking about the Kitten Bowl, right? That's what my wife and I watched.

[Tellurian]

The cross in middle of USA map was changed to a Red Star

The ad producers just obeying their Overlords

[Magnum44]

Best season ever...

[gitmo]

What’s the worst case scenario?

[gitmo]

Just watched it. Kinda creepy.

[KC Burke]

Funny thing about that. Both ears were pierced but only an ear ring in the right ear if I saw it correctly.

[Charles Henrickson]

Now that the Orange Man is out, the Left wants us to “reunite,” i.e., not object to anything the Democrats do or say. If we do object, then we are “insurrectionists” who need to be deplatformed and deprogrammed. That is the message of the Springsteen ad. The point is to silence and neuter conservatives.

[cuban leaf]

What’s the worst case scenario?

---

That it actually reflects the will of the American people.

[Midwesterner53]

There was a football game yesterday?

[Midwesterner53]

There was a football game yesterday?

[Liberty Valance]

A Jeep ad about middle America with Bruce Springsteen
acting as spokesman?

What left-wing ad agency came up with this farce?

[griswold3]

“ReUnited States”? Are you kidding me right now? Smh

[fortes fortuna juvat]

I found out last night that the superbowl was yesterday.
.........................................
Me too! Seen any stats on number of viewers?

[Fightin Whitey]

Hemingway is spelled thusly.

[gdc61]

I’ll keep this one cuz its made by AMC...
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[crusty old prospector]

I rented a jeep once on a vacation. Biggest piece of junk I have ever driven.

[DesertRhino]

From the commercials and halftime I gathered it was Cameroon vs Nigeria.