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Keyword: toyotarecalls

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  • Ford Hitting Toyota Where It Hurts

    02/10/2010 6:57:36 AM PST · by STONEWALLS · 103 replies · 1,703+ views
    The Street.Com ^ | 2-10-10 | By Andrea Tse
    NEW YORK (TheStreet) -- Ford(F Quote) has finally found a major vulnerability in Toyota's(TM Quote) products -- and it clearly isn't willing to let the opportunity slip away. Following Toyota's two massive recalls, Ford is now attempting to grow sales with new commercials taking on Toyota. The commercials are part of Ford's "Spread the Word" campaign, which was launched on Jan. 12. Each of them feature Mike Rowe, host of Discovery Channel's Dirty Jobs, speaking to ordinary people in various settings about Ford vehicles. Rowe "spreads the word" at a gas station, in a coffee shop and at a school....