Having stoically accepted years of relentless badgering, the people of Fjuckby have finally had enough. The villagers are crossing their fingers that the National Heritage Board will see it their way and grant them a new name. One of the main sticking points of course is that globalisation has led to rude English-language associations that the villagers could do without. But there is a double misfortune, in that the Swedish word 'juck' embedded in the place name essentially means the same thing as Fjuckby's English component. A delegation from the village explains its predicament in a heartfelt letter to the...