Phoenix, AZ (PRWEB) February 23, 2010 -- OVO, a leading branding consultancy, today announced the launch of the new John McCain brand identity and Web site. Senator McCain’s new branding capitalizes on his widespread name recognition, which affords him, unlike many candidates, to speak less about himself and more about national and state-level issues relevant to Arizona residents. The Web site in particular provides a forum for such discourse. “We crafted the entire brand to assist visually in developing a meaningful conversation between Senator McCain and the people of Arizona,” stated OVO principal partner, Ryan Durant. “During the presidential campaign,...