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John McCain Unveils New Branding Initiative by OVO (say what?)
PR Web ^ | 2/23/10 | staff

Posted on 02/23/2010 2:25:46 PM PST by pissant

Phoenix, AZ (PRWEB) February 23, 2010 -- OVO, a leading branding consultancy, today announced the launch of the new John McCain brand identity and Web site.

Senator McCain’s new branding capitalizes on his widespread name recognition, which affords him, unlike many candidates, to speak less about himself and more about national and state-level issues relevant to Arizona residents. The Web site in particular provides a forum for such discourse.

“We crafted the entire brand to assist visually in developing a meaningful conversation between Senator McCain and the people of Arizona,” stated OVO principal partner, Ryan Durant. “During the presidential campaign, many didn’t feel as though the large-scale format emphasized the ‘town hall’ approach to politics for which McCain is so well known. The information architecture and design of the new Web site and brand identity provide for him a ‘virtual town hall’ so-to-speak.”

(Excerpt) Read more at prweb.com ...


TOPICS: Crime/Corruption
KEYWORDS: mccain; ovolating

The one below fits better....


1 posted on 02/23/2010 2:25:46 PM PST by pissant
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To: pissant

The banner looks like Donald Trump’s comb-over.


2 posted on 02/23/2010 2:27:11 PM PST by mnehring
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To: pissant

3 posted on 02/23/2010 2:30:07 PM PST by onyx (BE A MONTHLY DONOR - I AM)
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To: pissant

Good one! I just keep thinking about how much money was spent to come up with that “branding”.


4 posted on 02/23/2010 2:31:17 PM PST by Calm_Cool_and_Elected
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To: pissant

He made it look like sh!tpaper, to remind us to wipe him off of the congressional rolls.


5 posted on 02/23/2010 2:31:33 PM PST by MrEdd (Heck? Geewhiz Cripes, thats the place where people who don't believe in Gosh think they aint going.)
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To: pissant

T-shirts and hoodies are coming soon:

http://www.johnmccain.com/store/


6 posted on 02/23/2010 2:31:45 PM PST by Cicero (Marcus Tullius)
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To: pissant

Why do they call it “branding” these days instead of “marketing”? Is there any useful difference between the words, aside from the fact that branding is more specific? I’ll bet these firms don’t just “brand”. They probably do other things normal ad agencies do.


7 posted on 02/23/2010 2:32:26 PM PST by Tublecane
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To: pissant

As much as I like red, white, and blue the fact is anytime you print a red logo on a dark blue background it is hard to read; the read and blue seem to bleed into each other. Very poor design, imho. They needed to outline the logo in white.

I hope he paid big bucks for this.


8 posted on 02/23/2010 2:33:02 PM PST by Brookhaven
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To: pissant

They can try to repackage this guy as many times as they like. But any way you slice him, he’s still a Dim wannabe.

Support a true conservative, support J. D. Hayworth.

JDforSenate.com


9 posted on 02/23/2010 2:33:09 PM PST by SharpRightTurn (White, black, and red all over--America's affirmative action, metrosexual president.)
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To: pissant

10 posted on 02/23/2010 2:33:29 PM PST by byteback
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To: pissant

McCain is trying to avoid townhall meetings this time around during his senate campaign. Things could get ugly.


11 posted on 02/23/2010 2:33:43 PM PST by kabar
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To: MrEdd

He made it look like sh!tpaper, to remind us to wipe him off of the congressional rolls.


rotflol

You’re right. McCain’s new logo is a red roll of toilet paper.


12 posted on 02/23/2010 2:35:22 PM PST by Brookhaven
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To: pissant

You sir are hired.

Lord almighty, McShame uses essentially an Obama style logo with color scheme matching the last two democratic presidential runs. I am really beginning to hate the guy completely.


13 posted on 02/23/2010 2:36:29 PM PST by the long march
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To: onyx

Run JD Run.


14 posted on 02/23/2010 2:36:45 PM PST by the long march
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To: pissant

I’m going to check this out just to see how pitiful is the response to such obvious sicko marketing of a very stale product long past its use-by date.


15 posted on 02/23/2010 3:02:23 PM PST by meadsjn (Sarah 2012, or sooner)
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To: pissant

The one below fits better....


16 posted on 02/23/2010 3:13:26 PM PST by jaz.357 ("If the present tries to sit in judgment on the past, it will lose the future." W.Churchill)
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