A fishing town in Ísafjörður, Iceland is experimenting with a way to get drivers to pay attention to the road. What they’ve come up with is this optical illusion: http://www.youtube.com/watch?time_continue=15&v=szJbz-z7iJw Artist Jenny McCracken did something similar in New Zealand: http://www.youtube.com/watch?time_continue=7&v=Zgdw0XelgnE