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Keyword: installedbase

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  • iPad Optics (Apple’s iPad has an installed base of over 300 million, far larger than the Mac’s)

    03/24/2017 10:11:52 AM PDT · by Swordmaker · 16 replies
    Asymco ^ | March 24, 2017 | By Horace Dediu
    The iPad has an installed base of over 300 million. This is a far larger audience than that of the Mac (which has somewhere between 100 million and 150 million). And whereas the iPad acquired this audience in about 7 years, the Mac took 33 years.Curiously however, it is the iPad that is seen as the more fragile product. The iPad is considered to be failing, with a presumption of an end of life in the near future. The evidence of this failure the year-on-year decline in units sold. This is illustrated by the following graph.  Note that the iPad decline is paired with...