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Nike's business is on fire. The company is the biggest player in the athletic apparel market, with $28 billion in annual sales. Nike has plans to grow the business even larger by focusing on a few key demographics. "Everything we do starts with the consumer," CEO Mark Parker told investors during a recent conference call. "It's our obsession with serving the consumer that sharpens our focus and drives our growth." Here are the three consumers Nike is focusing on the most. 1. WomenNike is expanding women's apparel, especially sports bras and tights. Sales of Nike's training and running apparel for...

President Donald Trump said Tuesday that Nike sent a “terrible message” this week by making former NFL quarterback Colin Kaepernick one of the faces representing the 30th anniversary of the company’s “Just Do It” campaign. But he also said the company’s ability to make its own business decisions “is what this country is all about.”“I think it’s a terrible message. Nike is a tenant of mine. They pay a lot of rent,” Trump said, referring to Niketown New York, which is — for now —  located at 6 East 57th Street in New York City.The president made the remarks during an...

‘Believe in something, even it means sacrificing everything.’ Those are the words emblazoned across NFL star Colin Kaepernick’s face in Nike’s new campaign to mark 30 years of its ‘Just Do It’ advertising slogan. ‘Sacrifice’ is a big word, meaning ‘to give up something that is valuable to you in order to help another person’. ‘Everything’ is an even bigger word, meaning ‘all that exists’. So to sacrifice everything is a major undertaking. Until today, I believed Kaepernick had indeed sacrificed everything in his professional life to make a stand for what be believes in – which is shining a...

The National Football League on Tuesday said the social justice issues raised by former San Francisco 49ers quarterback Colin Kaepernick “deserve our attention and action.” “The National Football League believes in dialogue, understanding and unity,” Jocelyn Moore, the NFL's executive vice president of communications and public affairs, said in a statement. “We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities. The social justice issues that Colin and other professional athletes have raised deserve our attention and action.”

Profoundly Hypocritical: Fox News host Tucker Carlson became the latest critic of Nike’s new ad campaign featuring former NFL quarterback Colin Kaepernick, who is responsible for launching the ‘kneeling’ protests that continue to plague the league and hit its popularity. Kaepernick, who is suing the league claiming “collusion” between owners is preventing him from being signed to a new team (he hasn’t played since late in the 2016 season), released the first puke-inducing ad featuring his mug and a blatantly (Left-wing) political statement.

Nike is bringing in former 49ers quarterback Colin Kaepernick as one of the faces for their 30th anniversary 'Just Do It' campaign. Will you still buy Nike products based on this move?VOTE

...Over 30,000 people were tweeting with the hashtag #NikeBoycott on Tuesday morning U.S. eastern time, making it among the top trending topics on Twitter. Some posted images of themselves burning and ripping their Nike shoes and apparel.

Nike’s announcement Monday it would make Colin Kaepernick the face of its “Just Do It” campaign sparked a firestorm on social media -- and literal fires, too. Some social media users took to Twitter to showcase their frustrations. Videos and photos showed fans completely destroying their Nike-branded apparel, with some going as far as letting the gear go up in flames. “First the @NFL forces me to choose between my favorite sport and my country,” Twitter user Sean Clancy wrote. “I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the...

Nike has chosen the star of its 30th anniversary #JustDoIt advertising campaign: Colin Kaepernick. At first glance, it seems weird for an athletic shoe company to select as its corporate icon someone who is no longer an athlete, and was never a star. At second glance, it gets weirder: Nike apparently thinks Kaepernick has sacrificed everything, which tells you something about 21st century corporate America. Kaepernich is a multimillionaire whose “sacrifice” consisted of kneeling during the National Anthem, wearing socks depicting police officers as pigs, and generally denouncing his country. Which has led to a second career as a leftist...

Shares of Nike Inc fell 3 percent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its "Just Do It" slogan. Former San Francisco quarterback Kaepernick, the first NFL player to kneel during the national anthem as a protest against racism, posted a black-and-white close-up of himself on Instagram on Monday featuring the Nike logo and "Just do it" slogan, along with the quote: "Believe in something. Even if it means sacrificing everything." Over 30,000 people were tweeting with...

Nike Launches Ad Campaign Starring Colin Kaepernick HEDGE 2018/09/03 8:25:22 PM WallSt, ZeroHedge Tweet In a move that will likely infuriate president Trump, and/or lead to a sharp decline in Air Max sales, on Monday afternoon Nike and Colin Kaepernick unveiled a new ad campaign featuring the controversial former NFL quarterback as part of the company’s 30th anniversary “Just Do It” ad campaign.The image, which Kaepernick tweeted out, shows a black-and-white closeup of the quarterback’s face and the words, “Believe in something. Even it if it means sacrificing everything. Just do it.” Believe in something, even if it means...

Former CIA director John Brennan, now an MSNBC commentator and frequent critic of President Donald Trump, praised former quarterback Colin Kaepernick for his new Nike campaign. “Well done, Colin, well done,” he wrote approvingly on Twitter Monday evening to the athlete who once wore socks to football practice that portrayed police officers as pigs. Kaepernick launched his new Nike campaign on Labor Day, asserting that he sacrificed his football career for his right to kneel during the national anthem. Brennan praised Kaepernick for his protest, asserting that it brought attention to “racial injustice” in America. “He did so not to...

Nike has chosen the star of its 30th anniversary #JustDoIt advertising campaign: Colin Kaepernick. At first glance, it seems weird for an athletic shoe company to select as its corporate icon someone who is no longer an athlete, and was never a star. At second glance, it gets weirder: Nike apparently thinks Kaepernick has sacrificed everything, which tells you something about 21st century corporate America. Kaepernich is a multimillionaire whose “sacrifice” consisted of kneeling during the National Anthem, wearing socks depicting police officers as pigs, and generally denouncing his country. Which has led to a second career as a leftist...

Colin Kaepernick Named Face of Nike's 30th Anniversary of 'Just Do It' CampaignNike Picks Colin Kaepernick to be Face of “Just Do It' Campaign”

An American football star who sparked a furore by kneeling during the national anthem has been unveiled as the new face of a major advertising campaign. Former San Francisco 49ers quarterback Colin Kaepernick will front Nike's "Just Do It" 30th anniversary campaign, reports said. In 2016 Kaepernick refused to stand for the anthem in protest at police violence against African-Americans. Many other players followed suit but the protest has divided the country. President Donald Trump has called players who "disrespect" the US flag "sons of bitches" and called for them to be sacked. The Nike adverts show Kaepernick with the...

Nike unveiled a new ad on Monday for the 30th anniversary of its "Just Do It" campaign featuring Colin Kaepernick, who has remained unsigned by an NFL team for nearly two years. The former San Francisco 49ers quarterback tweeted an image from the new campaign featuring a close-up photo of his face, accompanied by the words "Believe in something, even if it means sacrificing everything." Kaepernick became the first player to take a knee during the national anthem during the 2016 NFL season as part of an effort to protest social injustice. He became a free agent at the end...

Serena Williams said every athlete 'should be completely grateful and honored' for the protests started by former NFL players Colin Kaepernick and Eric Reid.

PHILADELPHIA — An arbitrator is sending Colin Kaepernick’s grievance with the NFL to trial, denying the league’s request to throw out the quarterback’s claims that owners conspired to keep him out of the league because of his protests of social injustice. Kaepernick’s lawyer Mark Geragos tweeted a picture Thursday of a ruling by arbitrator Stephen B. Burbank. The former 49ers quarterback argues that owners have colluded to keep him off any NFL roster since he hit free agency in 2017.

Broncos general manager John Elway created a stir Friday when he said Colin Kaepernick had a chance to sign with Denver but turned them down. Elway failed to mention that the Broncos wanted Kaepernick to take a major pay cut.... ...Kaepernick seemingly responded to Elway's comments by retweeting a tweet comparing his career quarterback rating to Elway's rating:

After all the sturm und drang gripping the nation over why Colin Kaepernick still hasn’t been given a starting QB position in the NFL and whether or not it was some sort of racist conspiracy, I was rather surprised to see this headline over at Bleacher Report. According to Broncos General Manager John Elway, Kaepernick actually had an offer for a quarterback job in hand but he turned it down. Of course, digging into the details of the story, it’s not as much of a game-changer as you might imagine. Denver Broncos general manager John Elway said Thursday that...