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  • Sexualized (News) Anchors, Uninformed Male Viewers.

    02/04/2011 10:31:28 AM PST · by llevrok · 66 replies · 5+ views
    Wall Street Journal ^ | 2/3/2011 | Christopher Shea
    Could it be that news producers who showcase attractive female anchors have goals beyond simply relating information? Let’s hope so, for their sake, because a new study finds that men remember less of the news when it’s read by an “anchorette”* wearing tight clothes and red lipstick than when its presented by the same woman in a shapeless jacket, without lip color. Three hundred ninety men and women watched a real-life, attractive 24-year old news anchor present items about such subjects as the United Way, interest rates, and bird watching. She was made up in either a purposely “sexualized” or...