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Keyword: canadianwowsers

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  • 'Bloody hell' ads to air despite Canadian concerns

    03/21/2006 8:04:12 PM PST · by Aussie Dasher · 37 replies · 646+ views
    Tourism Australia says its controversial advertising campaign will be run in Canada later this month, despite some concerns with the word "hell". The Canadian Broadcasting Corporation (CBC) has recommended the "Where the bloody hell are you?" ad not be broadcast during family programs. Tourism Australia managing director Scott Morrison says it is a reasonable request and minor issues like this are expected to arise as the ad is introduced around the world. "We continue to work with the regulators everywhere to make sure we can run the campaign," he said. "Tourism Australia will be launching the campaign to the China...