Dear CEO, In the wake of last weekend's NFL events, we have a few practical ideas from our own experience with boycotts since last November's election that I would like to share. In theses days where issues can engulf a business seemingly out of nowhere, there really is great value in planning ahead. As the NFL found, as much as they tried to stay on the sidelines, they could not keep the reality of politics being everywhere today from overwhelming events on the field. It's important to recognize that for America, today's culture of politics being everywhere is not a...