As an L&D nurse, let me tell you, most of our WIC moms aren't returning to the workforce, they weren't in it to begin with. (No, that's not all of them, I was on WIC with my firstborn.) When I ask why they are choosing to bottle-feed, most have no true reason. With a little time and information, at least half change their choice before my shift ends. How sad that in the 7-8 MONTHS of prenatal visits they do not receive this info.
Most people do NOT realize that the American Academy of Pediatrics recommends breastmilk for infants for the first year and rates it AS IMPORTANT as the decision to seek prenatal care, provide immunizations, and using car seats. The AD Council is trying to put out a campaign that will open some eyes, but the formula companies are trying to stop it. Formula companies provide instruction and posh conferences to physicians and hospital personel that encourages the use of their products (big surprise, huh?).
Free magazine ads and daytime TV commercials promote the use of artificial formulas as an appropriate and equally nutritious choice. Unfortunately, this is often the most influential information many of these women receive. Hopefully, someday, America can join the rest of the world in educating it's citizens.
The Baby-Friendly Hospital Initiative ( BFHI ), launched in 1991, is an effort by UNICEF and the World Health Organization to ensure that all maternities,whether free standing or in a hospital, become centers of breastfeeding support. There are over 15,000 institutions in the world, but just over 20 are here in the US, you know "the best nation in the world". Funny how in countries all over Africa (which is one of the first places one thinks of when talking of "impoverishe") there are over 1400 institutions. Sounds like the US is just backwards to me!