. . . "It's 33 years overdue," said Robert Lee, a creative director at Publicis Groupe's Kaplan Thaler Group, of the Anheuser spot, referring to the cold reception that Vietnam veterans often got after returning from that war. Still, some viewers were a little uneasy with the corporate flag-waving. "It would have been better if it was a PSA, a public-service announcement, and not a BSA, beer-service announcement," said Tom Amico, a creative director at Kaplan. . . .