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The 2020 American Music Awards delivered a big decline in rating and total viewership from last year, falling to record lows in both measurements. Last night’s awards show, which was hosted by “Empire” star Taraji P. Henson and saw Taylor Swift, The Weeknd and Dan + Shay emerge as the big winners, averaged a 0.9 rating among adults 18-49 and around 3.8 million total viewers. That represents a 50% rating decline and a 43% loss in total viewership. For comparison, last years AMAs were down only 4% on the year prior in the ratings column, and in fact gained around...

The American Music Awards hit a new all-time low in the Nielsen ratings on Tuesday night. ABC aired only the AMAs on Tuesday, with the three hour show drawing a 1.8 rating in adults 18-49 and 6.5 million viewers. That is down 25% in the key demo and approximately 29% in total viewers compared to the 2017 broadcast, which drew a 2.4 rating and 9.2 million viewers. The show also moved from Sunday in November for the first time in more than a decade this year. More to come…

The American Music Awards took a pretty big ratings hit Sunday, falling considerably from the show’s 2015 rating and hitting an all-time low in adults 18-49. ABC’s broadcast of the AMAs drew a 2.4 rating in adults 18-49, down 31 percent from last year’s 3.5. It’s the lowest 18-49 rating on record for the awards, whose previous low point was a 3.4 in 2012.