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Ford launches Jaguar ads to target gay buyers ("Life is full of twists. Care for a partner?")
The Detroit News ^ | 12/23/2002 | By Mark Truby /

Posted on 12/24/2002 4:35:57 AM PST by KQQL

Edited on 05/07/2004 7:09:10 PM PDT by Jim Robinson. [history]

In an unusual move for a U.S. automaker, Ford Motor Co.'s Jaguar brand is launching an advertising campaign targeting gay consumers, the company said Tuesday.

The campaign germinated from a major internal study at Ford and Jaguar on how to reach gay consumers, which tend to be fairly affluent with a taste for luxury goods. Ford estimates there are some 14 million gay and lesbian consumers in the United States who wield $450 billion in purchasing power.


(Excerpt) Read more at detnews.com ...


TOPICS: Business/Economy; Culture/Society; Front Page News; News/Current Events; US: Michigan
KEYWORDS: advertising; alternativelifestyle; automobile; bisexual; business; cars; farding; ford; gay; gaycars; gereshiftknob; homosexual; homosexualagenda; industry; jaguar; lesbian; phalliccompensation; rainbowbumpersticker; transexuals; transvestites; transylvanians
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Comment #101 Removed by Moderator

Comment #102 Removed by Moderator

To: Registered
Roflolololololol
103 posted on 12/26/2002 6:15:29 PM PST by HiTech RedNeck
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To: Tijeras_Slim
...and tilt-steering wheel for extra headroom.
104 posted on 12/26/2002 6:17:12 PM PST by Doc-Joe
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To: Registered
Very sick...but funny.
105 posted on 12/26/2002 6:30:37 PM PST by GWfan
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To: madg
****Yeah, that is "roughly" the "conservative" estimate. Most other estimates range higher... some range considerably higher***

All the reliable studies I have seen are in the 1.4% - 2% range. Please quote your sources of other studies. I don't believe them. If you're thinking of Kinsey, his fake figures have been disqualified long ago.
106 posted on 12/26/2002 10:00:43 PM PST by First Amendment
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Comment #107 Removed by Moderator

To: madg
Thank you, thank you, madg, for so perfectly illustrating the liberal position of emotion-only and fact-avoidance. I love it, it's beautiful to behold.

First of all you say that my figures are wrong and yours are right, then when I ask for your sources, you say the whole thing is irrelevant but that you are "right" anyway.
My sources are the Guttmacher Institute (aligned with Planned Parenthood so you know they are pro-homo) and one that came out around the same time... it was in Time or Newsweek which are also not known as raging conservative journals.

It does matter, it isn't irrelevant, because one of the false building blocks of the original "gay rights" platform in 1972 was that at lesat 10% of the population is homosexual and that is why your sex acts are so important. Now that it has been proven beyond a doubt that the 10% was a conscious lie, all of a sudden percentages "don't matter".

BTW, I don't hate you - I just am determined that the truth about homosexuality gets spoken, over and over. Homosexual behavior leads to unhappiness now and later, it is against natural law. And you can change.
108 posted on 12/27/2002 9:57:03 AM PST by First Amendment
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Comment #109 Removed by Moderator

To: madg
***FACT ALERT***


Essentially, you used a lot of verbiage to say that facts fon't matter, numbers only matter when they agree with your viewpoint. The homosexualists (queers and their supporters) have taken a page from the how-to manuals of Hitler and the communists. And this is a fact - one of the founders of ACT- UP admitted that he and other homosexual activists read Mein Kampf for inspiration of how to promote homosexuality.
110 posted on 12/27/2002 12:56:51 PM PST by First Amendment
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Comment #111 Removed by Moderator

To: Rocky
Wasn't there a Seinfeld show where George bought a chick car and everywhere he went people talked about his nice "chick" car and he ended up hating it? They will be limiting their potential buyers it seems to me.
112 posted on 12/27/2002 1:57:38 PM PST by mel
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To: The Turbanator
Hm. Well, it's an aesthetically pleasing ad...
113 posted on 12/27/2002 2:03:07 PM PST by k2blader
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To: madg
Sorry - I ain't hysterical. The point is that you, typical of gay activists and their followers, are consciously or unconsciously using techniques borrowed from Hitler and others of his ilk.
You use phoney "statistics" - (One in ten is Gay!!! That's why we need to be in the schools to protect all those millions of "Gay" children) and then when this is "one in ten" is shown to be a lie, then you hide behind "numbers don't count". It's part of the "big lie" of Goebbels....Keep lying until people believe it just because they've heard it so much.
It's a type of shell game. Put out one lie, and when it's proven to be false, you guys push another shell forward - "forget about that other shell, here's a new one!"
Typical liberal/secular humanist jive talk. Can't have a rational discussion because your arguments are based on blind belief in something that cannot be supported with reason.
Then when all else fails, out come the accusations of "hate speech"! (not that you have done that here, just speaking in general and of what is happening all over the country and for instance in Canada.)
114 posted on 12/27/2002 3:21:13 PM PST by First Amendment
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More on this topic here:

Jaguar Launches Campaign Targeting Gay Consumers

and

Ford to market Jaguar to gay consumers

115 posted on 12/29/2002 11:48:52 AM PST by weegee
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To: Banger
Homosexuals like cars with two seats, rag top roofs, and partner of the day appeal.

And nothing attracts a "partner" like a car that says "I'm driving this because I have a small penis".

116 posted on 12/29/2002 11:53:27 AM PST by weegee
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To: Professional
I thought Jaguar's reputation was of a car in need of constant repair. Maybe the admen should be showing pictures of the repair mechanics to attract the homosexual customers.

"Buy a Jaguar and you'll get to know this man very well!"

117 posted on 12/29/2002 11:56:01 AM PST by weegee
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Comment #118 Removed by Moderator


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