Cracker Barrel dumps the design firm behind its disastrous logo change (Scapegoat Alert!)

Channel 3000 News/CNN ^ | October 3, 2025 | CNN Bitter LOSERS

[Diana in Wisconsin]

"Also Thursday, Cracker Barrel’s embattled CEO Julie Masino announced a number of leadership changes. She said the changes represent a 'strategic step forward as we sharpen our focus on consistently craveable food and warm country hospitality.'”

She gets to keep HER job, though. *SMIRK*

[Diana in Wisconsin]

*Cracker Barrel Ping*

[Jamestown1630]

It seems that simple common sense and knowing their market would have spared them all this.

But I guess those are in short supply now.

[PeterPrinciple]

https://prophet.com/

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services.

[taxcontrol]

She needs to be fired

[PeterPrinciple]

accelerating impact

---

well they did keep their promise......................

[ChuckHam]

Getting rid of everyone but the person who started it all. Par for the course.

[lightman]

For now...

[Red Badger]

She’s the one responsible, not the design firm. She paid them to do a job and they did it and she approved it...................

[Larry Lucido]

trademark tchotchkes that lined the walls

****

Estelle: Sure, and you were always in Korea with your religious tchotchkes.

Frank: I had to make a living!

[ProtectOurFreedom]

“...[the restaurant design changes] were rolled out at four of its 660 locations”

Only four? Wow, with the uproar you’d have thought they did all 660 at once!

They could have quietly tested the changes at four locations for six to twelve month to gauge customer feedback and sentiment. They could have called those four a market test. How stupid to not have done that and committed to a company-wide roll-out before not testing it anywhere.

[SaveFerris]

(She needs to be fired)

👍👍👍

[PrairieLady2]

Now, they need to stop microwaving the meatloaf and start using real potatoes again. Stop microwaving the dinner rolls, too.

[SaveFerris]

I LOVED Cracker Barrel - My pastor and I ate there about April, 2025 because someone had given him a gift card - so he called me up to meet him there

I am TERRIBLY DISAPPOINTED 😞☹️😞

But then...they had already been going LGBTQ+ ... sigh 😞 😞 😞

Cracker Barrel - The company has
openly supported Homosexual Pride Month

[Republican Wildcat]

Why would they do all of this? The reactions were “overwhelmingly positive” with the locations calling up hoping they could be the next to be transitioned? Right? Right?

[BrexitBen]

As long as the CEO gets to keep her job, Cracker Barrel will continue to tank.

She loves to fund those WOKE enterprises.

[BullwinkleMoose]

I was on the road two weeks ago and ate at a Cracker Barrel. At least they stopped reheating day old biscuits and pancakes - at step in the right direction. They need to increase the quality of their food a bit. The service is always good.

[Mean Daddy]

That’s the value of consultants. They’ll recommend things the company all ready knows that they should be doing by hiding behind the, “we’re paying for it so we should be doing it,”
or in this case, they gave us bad advice that we accepted & approved.

[Bruce Campbells Chin]

I am shocked - shocked! - that a San Francisco based design firm wanted to get rid of traditional Americana.

[Right Brother]

accelerating impact

In meteor terminology.