Bud Light only has a few months to prevent sustained market share loss, warns former Anheuser-Busch sales exec

Yahoo Finance ^ | 6/5/23 | Christiaan Hetzner

[cotton1706]

Bud Light needs to come up with a cogent strategy to win back customers in the next few months, a former executive warned, or its market share losses could become permanent.

Come September, retailers are expected to begin reallocating the limited shelf space by relying on sales data from the preceding months.

In Bud Light’s case, that could mean a diminished presence going forward following the controversy over its brief partnership with a transgender influencer, according to Anson Frericks.

A president of sales and distribution at Budweiser’s U.S. parent Anheuser-Busch until his departure in April 2022, he told the Daily Mail that rivals like Coors Lite and Yuengling could then remain a more prominent fixture in stores following this "reset."

“Those brands will have a better likelihood to succeed long term because they have more shelf space, they have more inventory, they have more back-stock, and they have more availability for consumers," he said.

The warning by Frericks, who cofounded his own asset management firm after more than a decade at the mega-brewer, comes after data suggesting that Mexican beer Modelo Especial could supplant Bud Light this year as America’s favorite frothy brew.

[RoosterRedux]

Right. It would take a brutally honest ad campaign that skewers AB-InBev and the Woke community.

[bigfootbob]

Only a stockholder revolt would cause that to happen. There’s a reason why we have not seen the Nashville shooters manifesto and that is the reason AB brass are going to be tight lipped about doing the right thing.

[ConservativeInPA]

The beer can be saved.

Why save it? It’s piss water, a sorry excuse for beer. There are so many other good beer options from small breweries that don’t have all the ESG and leftist DIE crap going on. Seriously, nearly all of big business is using consumer’s dollars to promote things to destroy America.

[bigfootbob]

It could be that or the fact that most “lite” beers have no taste.

[Dan in Wichita]

I’ve moved on to other beers. Finished with AB.

[RoosterRedux]

Why save it? It’s piss water, a sorry excuse for beer.

My point isn't whether it is a good beer or not. (I have never been a Bud or Bud Light drinker. It's awful.)

My point is a purely business-related one.

It is an asset and it has value because it used to have a loyal customer base (i.e., someone obviously like it).

As a businessman, my natural instinct is to maximize or save the value of an asset.

On top of that, there are otherwise innocent distributors whose livelihoods and families depended on Bud. They are worth rescuing.

[NohSpinZone]

Transheuser-Busch deserves this and much more.

[FamiliarFace]

They really don’t have much taste, do they? I can’t stand beer anyway, but my husband loves the craft beers. I used to buy him beer that was InBev products, but no more. No more. So he’s on a new adventure in exploring beers and loving it!

[FamiliarFace]

Corona and Modelo are both AB-InBev products. Dos Equis is not, if she wants a Mexican flair.

[ProtectOurFreedom]

“…its brief partnership with a transgender influencer” — Anson Frericks

Sorry, Anson, you just don’t get it. The trannie debacle was just the match that finally ignited pushback on the whole LGBQWERTY infatuation. The normals are sick of companies pandering to the perverts, deviants, weirdos, and freaks.

[bert]

A better course is to cut your losses, end the misery and attack from a different direction. Bud Lite is and always has been the child of hyperintense advertising

Locally, there are billboards supporting a Michelob product with I am not familiar.

[bert]

-—Corona ——

I didn’t know that. I really like Coronitas in the 7 oz bottles

[FamiliarFace]

Michelob is also an AB-InBev brand.

[bert]

I know.

The “Hello Kingsport” Michelob Billboards are the attempt to cut losses and assault in a new direction

[ConservativeInPA]

Piss water isn’t an asset. There needs to be a lot of pain involved so other companies stop promoting this crap. The people who make their money by selling this crap can find other jobs or distribute something else. Hopefully, in the process they choose non-woke employers. Woke business needs to be starved from two ends - consumers and employees.

The market will take care of the good people involved. It’s not like they are going to wait for a buyer. They are already looking for new employment. There are tons of jobs out there at the moment.

[The Louiswu]

The Pedo Joe administration will send them a huge bailout

[FamiliarFace]

Here’s the full list of AB InBev products to avoid:

https://en.wikipedia.org/wiki/AB_InBev_brands

Budweiser
Bud Dry
Bud Extra
Bud Lime
Budweiser Black Crown
Bud Light
Bud Light Chelada
Bud Light Lime
Busch
Busch Light
Corona
Corona Extra
Corona Latte
Estrella
Modelo Especial
Modelo Light
Negra Modelo
Pacífico
Victoria
Natural Light
Natural
Natural Ice
Natty Daddy
Shock Top Belgian White
Peeterman Artois
Stella Artois
Artois Bock
Ziegenbock

Beck’s (Germany)
Beck’s Dark
Beck’s Alkoholfrei
Beck’s Oktoberfest
Beck’s Premier Light
Brouwerij Bosteels (Belgium)
Pauwel Kwak
Tripel Karmeliet
Breda (The Channel Islands) Still Available
Camden Town Brewery (UK)
Diekirch (Luxembourg)
Diekirch Grand Cru
Diekirch Grande Réserve
Diekirch Exclusive
Dimix (Germany)
Dommelsch (Netherlands)
Dommelsch Pilsener
Dommelsch Ice
Dommelsch Dominator
Ginette (Belgium)
Gilde Ratskeller (Germany)
Haake-Beck (Germany)
Hasseröder (Germany)
Hertog Jan (Netherlands)
Primator
Oud Bruin
Grand Prestige
Tripel
Dubbel
Winterbier
Bockbier
Meibock
Hoegaarden (Belgium)
Hougaerdse Das
Hop Hound Amber Wheat
Julius (Belgium)
Jupiler (Belgium)
Jupiler N.A.
Jupiler Blue
Jupiler Tauro
Klinskoye (Russia)
Klinskoye Svetloye
Klinskoye Zolotoye
Klinskoye Luxik
Klinskoye Redkoye
Klinskoye Arriva
Klinskoye Samurai
La Bécasse (France)
La Bécasse Kriek
La Bécasse Raspberry
La Bécasse Gueuze
Leffe (Belgium)
Leffe Brown
Leffe Blonde
Leffe Ruby
Leffe Printemps
Löwenbräu (Germany)
Löwenbräu Alkoholfrei
Löwenbräu Dunkel
Löwenbräu Löwen Weisse
Löwenbräu Original
Löwenbräu Oktoberfestbier
Löwenbräu Premium Pils
Löwenbräu Radler
Löwenbräu Schwarze Weisse
Löwenbräu Triumphator
Löwenbräu Urtyp
Mousel (Luxembourg)
Noroc (Romania)
Permskoye Gubernskoye (Russia)
Permskoye Gubernskoye Svetloye
Piedboeuf (Belgium)
Piedboeuf Blond
Piedboeuf Brown
Piedboeuf Triple
Red Bridge (Luxembourg)
Rifey (Russia)
Rohan (Ukraine)
Rohan Lehke
Rohan Tradytsiyne
Rohan Monastyrske Temne
Rohan Veselyi Monach
Rohan Bezalkoholne
Safir (Belgium)
Sibirskaya Korona (Siberian Crown)(Russia)
Spaten (Germany)
Spaten Alkoholfrei
Spaten Diät-Pils
Spaten Münchner Hell
Spaten Oktoberfestbier
Spaten Optimator
Spaten Pils
St. Pauli Girl (Germany)
St. Pauli Girl Lager
St. Pauli Girl Special Dark
St. Pauli Girl Non-Alcoholic
Taller (Ukraine)
Tinkov Russian Lager (Russia)
Tolstiak (Russia)
Tolstiak Dobroye
Tolstiak Svetloye
Tolstiak Zaboristoye
Tolstiak Krepkoye
Tolstiak Grechisnoye
Victoria, strong blond Belgian beer (Belgium)[5]
Vieux Temps (Belgium)
Wild Series
Wild Blue
Wild Black
Wild Red
Whitbread (United Kingdom) (purchased from Whitbread Group plc in 2001)
Yantar (Ukraine)
Asia / Pacific
Baisha (China)
Beck’s Ice (India)
Boxing Cat (China)
Cafri (South Korea)
Cascade Brewery (Australia)
Cass (South Korea)
Cass Fresh
Cass Light
Cass Red
Cass Lemon
Cass Beats
Double Deer (China)
E-Generation
Premium Light
Dry Beer
GuoGuang (China)
Haywards 5000 (India)
Jinlin (China)
Jinlongquan (China)
Draft
Refreshing
Kaiba (China)
KK (China)
Nanchang (China)
OB (South Korea)
Red Shiliang (China)
Santai (China)
Sedrin (China)
Southern Bay brew hole
The Hand & Malt (South Korea)
Yali (China)
Zizhulin (China)
Zhujiang (China)
Americas
10 Barrel Brewing Co (USA)
911 (Dominican Republic)
Alexander Keith’s (Canada)
Keith’s IPA
Keith’s White
Keith’s Dark
Keith’s Red
Keith’s Light
Keith’s Regular
Keith’s Hop Series
Andes (Argentina)
Antarctica (Brazil)
Aqua Fratelli Vita (Brazil)
Babe Wines
Banded Peak (Canada)
Baviera (Paraguay)
Best Damn Brewing Company
Best Damn Root Beer
Best Damn Apple Ale
Blue Point Brewing Company (USA)
Blue Star (Canada)
Bogotá Beer Company (Colombia)
Bohemia (Brazil)
Bohemia Pilsen
Bohemia Escura
Bohemia Weiss
Bohemia Royal Ale
Bohemia Confraria
Bohemia Oaken
Bohemia (Dominican Republic)
Bohemia Light (Dominican Republic)
Brahma
Brahva Gold (Guatemala)
Brahva Beats (Guatemala)
Breckenridge Brewery (USA)
Budweiser
Budweiser Chelada
Bud Dry
Bud Extra
Bud Ice
Bud Ice Light
Bud Lime
Budweiser American Ale
Budweiser Black Crown
Budweiser Freedom Reserve
Budweiser Magnum
Budweiser Select
Budweiser Select 55
Bud Light
Bud Light Chelada
Bud Light Golden Wheat
Bud Light Lime
Bud Light Orange
Bud Light Platinum
Caracu (Brazil)
Cervecería Boliviana Nacional (Bolivia)
Bi-Cervecina El Inca
Ducal
Huari
Maltín
Paceña
Paceña Centenario
Taquiña
Cervecería Nacional (Panamá)
Atlas
Atlas Golden Light
Balboa
Balboa Ice
Malta Vigor
Cervejaria Colorado (Brazil)
Cervecerias Chile (Chile)
Cervejaria Wäls (Brazil)
Báltica (Chile)
Becker (Chile)
Cusqueña (Peru)
Devils Backbone Brewing Company (USA)
Elysian Brewing Company (USA)
Four Peaks (USA)[6]
Golden Road (USA)
Goose Island Brewery (USA)
Grupo Modelo (Mexico) Acquired in 2013
Barrilito
Corona Cero
Corona Extra
Corona Ligera
Corona Light
Cervecería Bocanegra
Cervecería Cucapá
Cervecería de Tijuana
León
Modelo Ámbar
Modelo Especial
Modelo Noche Especial
Modelo Trigo
Montejo
Negra Modelo
Pacifico Clara
Pacifico Light
Pacifico Suave
Vicky Chamoy
Vicky Chelada
Victoria
Victoria Ligera
Índica (Uruguay)
Karbach Brewing Company (USA)
Kokanee (Canada)
Kokanee
Kokanee Gold
Kokanee Light
Kokanee Frost
Kootenay True Ale
Labatt Family (Canada) Acquired in 1995
Labatt Blue
Labatt Blue Dry
Labatt Blue Light
Labatt Club
Labatt .5
Labatt Lite
Labatt Lucky Lager
Labatt 50
John Labatt Classic
Labatt Genuine
Labatt Extra Dry Lager
Labatt Wildcat
Labatt Ice
Jockey Club
Blue Star
NOTE: The U.S. version of Labatt is distributed by North American Breweries due to antitrust issues.
Lakeport Family (Canada) Acquired in 2007
Lakeport Pilsener
Lakeport Honey Lager
Lakeport Strong
Lakeport Ice
Lakeport Ale
Lakeport Light
Lakeport Red
Steeler
Brava
Wee Willy
Liber (Brazil)
Marathon (Brazil)
Michelob
Michelob Light
Michelob Honey Lager
Michelob Honey Wheat
Michelob Pale Ale
Michelob Ultra
Mill Street Brewery (Canada)
Malta Morena (Dominican Republic)
Norteña (Uruguay)
Oceánica (Uruguay)
Oland Export Ale (Canada)
Original (Brazil)
Patagonia (Argentina)
Patricia (Uruguay)
Pilsen (Paraguay)
Pilsen Ñande (Paraguay)
Pilsen Ñande Roja
Pilsen Ñande Blanca
Pilsen Ñande Negra
Pilsener (Ecuador)
Pilsener Light (Ecuador)[7]
Presidente Light (Dominican Republic)
Presidente Black (Dominican Republic)
Quilmes (Argentina)
Rolling Rock
Rolling Rock Light
Rolling Rock Red
Ron Barceló (Dominican Republic)
Schooner Lager (Canada)
Serramalte (Brazil)
Spiked Seltzer (USA)
Sukita (Brazil)
Turning Point (Canada)
Stanley Park
Hell’s Gate
Veza Sur Brewing Company [8] (USA)
Wicked Weed (USA) [9]
South African Breweries (SAB)
Brutal fruit
Black Crown
Carling Black Label
Carver’s Weis
Castle Lager
Castle Lite
Castle Milk Stout
Castle Free
Corona
Flying Fish
Flying Fish Chill
Hansa Pilsner
Liberado
Newlands Spring
Redds
Cervejas De Moçambique (CDM)
2M[10]
2M Flow
Manica
Laurentina
Laurentina Premium [11]
Laurentina Preta [12]
Laurentina Clara
Impala(cassava-based beer) [13] [14]
Dourada [15]
Services and Products
SmartBarley: a tech collaboration with Sentera
100+ Accelerator: an accelerator program for startups

[RoosterRedux]

What do you mean "cut your losses"?

If you are thinking "kill the brand," why not just sell it? It has value to someone. If there are no offers, then kill it.

BTW, I'm talking of Bud and Bud Light together.

[FamiliarFace]

That’s right, and we need to be ever vigilant. AB doesn’t care about its customers one bit. It’s that almighty dollar again. If they can distract us or get us to grow weary, they will recover.

I’m in for the long haul.

Done with all of this woke nonsense.

[srmanuel]

That’s one of the surprising things we have not seen so far.

AB, Target, etc. should all be facing major class action lawsuits filed by Shareholders over all the stock loses they have suffered.

I’m sure they’re a bunch of stockholders out there who don’t give a crap about transgender issues and only care about the stock price and dividends and I’m sure they could find one powerhouse law firm to file the cases.