A better course is to cut your losses, end the misery and attack from a different direction. Bud Lite is and always has been the child of hyperintense advertising
Locally, there are billboards supporting a Michelob product with I am not familiar.
Michelob is also an AB-InBev brand.
If you are thinking "kill the brand," why not just sell it? It has value to someone. If there are no offers, then kill it.
BTW, I'm talking of Bud and Bud Light together.