Why save it? It’s piss water, a sorry excuse for beer. There are so many other good beer options from small breweries that don’t have all the ESG and leftist DIE crap going on. Seriously, nearly all of big business is using consumer’s dollars to promote things to destroy America.
My point isn't whether it is a good beer or not. (I have never been a Bud or Bud Light drinker. It's awful.)
My point is a purely business-related one.
It is an asset and it has value because it used to have a loyal customer base (i.e., someone obviously like it).
As a businessman, my natural instinct is to maximize or save the value of an asset.
On top of that, there are otherwise innocent distributors whose livelihoods and families depended on Bud. They are worth rescuing.