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Bud Light boycott is costing sales staff up to $2,000-a-month as sales tanked as much as 60% over the Memorial Day weekend - amid fears 'good people are going to start leaving brand because they aren't making money'
UK Daily Mail ^ | June 4, 2023 | Sophie Mann

Posted on 06/04/2023 10:01:33 AM PDT by C19fan

Salespeople working for independent wholesalers that sell Anheuser-Busch beverages are feeling the pain in their wallets of the ongoing boycott of Bud Light following its partnership with transgender influencer Dylan Mulvaney.

Sales of Bud Light have declined for seven consecutive weeks after the product endorsement from the controversial TikToker garnered immediate backlash.

The partnership sparked protests and backlash and parent company Anheuser-Busch has shed $27 billion in value in mere months.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: beer; bud; chat; homosexualagenda; lgbt; queerbeer
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To: JimRed

TRANNY JUICE


61 posted on 06/04/2023 10:56:56 AM PDT by bankwalker (Repeal the 19th ...)
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To: C19fan

“a typical salesperson makes around $60,000 per year, including $20,000 in variable pay, which depends largely on commission.”

“an anonymous supervisor from a Florida-based distributor told the outlet that the average salesperson made about $2,000 less in the month of May”

2000 x 12 = 24,000

The two statements contradict one another. 20,000 is supposed to be worst case.


62 posted on 06/04/2023 11:00:02 AM PDT by Revel
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To: C19fan

Excellent observation. One of the first rules in marketing whether for products or politicans: don’t alienate your base.


63 posted on 06/04/2023 11:00:15 AM PDT by Maine Mariner
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To: C19fan
Bud Light responses:
1. No one at a senior level was aware
2. It was one post
3. Not a Campaign
4.
“We never intended to be part of a discussion that divides people”
5. It was a commemorative can
6. It was a gift to celebrate a personal milestone
7. Blame 3rd party ad agency
8. Blames social media.

64 posted on 06/04/2023 11:00:57 AM PDT by HonkyTonkMan ( )
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To: HonkyTonkMan; dfwgator

An old friend came in from out of town!

There was a flood! Locusts!

It’s not my fault!!!

https://www.youtube.com/watch?v=JFvujknrBuE


65 posted on 06/04/2023 11:08:11 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: dware

PAID LEAVE ???


66 posted on 06/04/2023 11:18:36 AM PDT by ridesthemiles
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To: C19fan
I'm LOVING these boycotts.

They are inflicting INSTANT CONSEQUENCES -- something wokesters have NEVER EXPERIENCED before.

67 posted on 06/04/2023 11:26:13 AM PDT by HandBasketHell
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To: HandBasketHell

I’m living for the day we collapse the BL brand. I think it’s goi g to happen. They’ll roll it out and a new name, but taking down a flagship brand of an international conglomerate is earth shattering


68 posted on 06/04/2023 11:33:05 AM PDT by j.havenfarm (22 years on Free Republic, 12/10/22! more then 6500 replies and still not shutting up!)
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To: Worldtraveler once upon a time
Ensuing cries of "unfair" are cried into bullhorns, and the crowd walks away, leaving the activists inactive.

Which is why 'rent a crowd' left-wing protests include a person with a drum - it makes useful idiots feel 'something is happening' when NOTHING is happening.

69 posted on 06/04/2023 11:33:50 AM PDT by GOPJ (Target, Bush and Disney support the sexual mutilation and sterilization of children. Evil )
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To: C19fan

Their only move left is to sell this garbage with no labels.


70 posted on 06/04/2023 11:35:57 AM PDT by TheElectionWasStolen
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To: C19fan

https://www.hks.harvard.edu/centers/wappp/teaching-and-training/3-minute-research-insights/unintended-consequences-diversity-initiatives

can’t fix stupid, unintended consequences 1:09


71 posted on 06/04/2023 11:42:28 AM PDT by rolling_stone
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To: sjmjax

There was a time when there was a limited amount of beer choices. Now days it seems that every town has local breweries. It’s easier now to find another beer that you like. Brand loyalty is not as strong when you have multiple choices and alternatives.


72 posted on 06/04/2023 11:44:31 AM PDT by political1 (Love your neighbors)
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To: C19fan

Light beer is a very optional commodity.
I like and drink a lot of beer,
Bud isn’t one of them.
My daily beer is Rolling rock.
Special occasions; Dos Equis dark or Beck’s dark.
Local micro brews give me the shits.
Big Island of Hawaii.
My point is there is a lot of good
tasting beer out there that
is cheaper.
You lose a expensively crafted clientele,
odds of getting it back are slim and none.


73 posted on 06/04/2023 11:45:34 AM PDT by rellic
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To: rellic

I remember “Primo” when my Dad was stationed in Hawaii in the 70s.


74 posted on 06/04/2023 11:46:56 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: political1
True. I went to a brewery yesterday that is in my hometown (Reverie) and there are many others within an easy drive from where I live. <>That beer is so much better than what you get in a store.

Also they had a food truck there serving turkey legs and other barbeque food to die for. Everybody brought their dogs and we hung out by a campfire until it got dark. The campfire was needed because it is still so cold in Connecticut this for this time of year.

Also mead on tap.

75 posted on 06/04/2023 11:48:58 AM PDT by SamAdams76 (5,301,904 Truth | 86,921,174 Twitter)
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To: C19fan

I’m willing to bet alcohol sales was not down. These individuals need to find new products to rep.


76 posted on 06/04/2023 11:53:56 AM PDT by ilgipper (The mob only destroys. Never creates. )
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To: who knows what evil?
She may be a girl, but she is a damn stupid one.

But she has an elite education! An ivy league education!

77 posted on 06/04/2023 11:59:51 AM PDT by 17th Miss Regt ( )
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To: C19fan

It’s not a boycott. It’s people deciding to eliminate bud light from their lives… forever.

FAFO


78 posted on 06/04/2023 12:03:21 PM PDT by Principled (Biden is illegitimate and whatever he says can be ignored. )
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To: SaveFerris

We all need to keep our eye on more of this and do the same


79 posted on 06/04/2023 12:11:30 PM PDT by ronnie raygun
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To: Billthedrill

why does BL expect us, the customers, to show more compassion to their own employees than they did?


That is the way the world of woke works.... the little guy or the average Joe employees who have NOTHING to do with the woke policies eat the losses and the executives responsible don’t lose a dime of salary (hopefully their stock options shrink though).

I was a light consumer of Michelob Ultra and Stella Artois but there are other choices.


80 posted on 06/04/2023 12:18:12 PM PDT by volunbeer (We are living 2nd Thessalonians)
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